Digital Marketing News Roundup – October 25, 2013

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Hey, this week has been a wild one. Pubcon. Las Vegas. Enough said. Well if you’re waking up and trying to remember what has happened this week in digital marketing, we got you covered. So without further ado, here is this week’s Digital Marketing News Roundup! SEO Matt Cutts At Pubcon by Danny Sullivan “This morning, […]

DIGITAL MARKETING NEWS ROUNDUP – OCTOBER 11, 2013

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Another week, filled with must-read news in digital marketing, has gone by – and you totally missed it all. We’re picking you up, though, like the helpful friends we are. In this week’s Digital Marketing News Roundup, we have put together a list of articles covering everything from the latest Google Analytics update to the […]

DIGITAL MARKETING NEWS ROUNDUP – OCTOBER 4, 2013

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Have you been slackin’ on your marketing mackin’ this week? No worries, we’ve got you covered. Once again, we researched – for you – this list of the top digital marketing news posts to keep you up to date with all that has happened this week. These posts include stories related to SEO, PPC, social […]

Digital Marketing News Roundup – September 13, 2013

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Had a busy week? No time to look at digital marketing news? Afraid you might have missed something? Well, take a load off, WrightIMC has got you covered. We gathered the 7 most important news items of the week, rounded them up, and put them in one post for you. So here is this week’s […]

Digital Marketing News Roundup – September 6, 2013

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We know it’s not always easy to keep up with all the latest digital marketing news, so we’ve tried to make it a little easier for you. We’ve made a list of the top seven digital marketing news stories and put them in one place, so you don’t have to waste time surfing the interwebs. […]

Digital Marketing News Roundup – August 30, 2013

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A lot of news and events have happened this week in the Digital Marketing world. So, to prevent you from having to go through pages and pages of news, we’ve compiled the top 7 news pieces you should know about this week. Without further ado, here’s this week’s Digital Marketing News Roundup! Search Matt Cutts […]

Digital Marketing News Roundup – August 2, 2013

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This is the first of our new Digital Marketing News August 2013 “Roundup” posts, where we’ll track the weekly news in digital marketing from Google to Facebook to groundbreaking marketing tactics and strategies. If you’ve been busy during the week and missed some of the latest news, then we’ll put it here every Friday. SEO […]

Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs

marketing team meeting with marketing strategy on whiteboard

Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament, and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of us. […]

Interview with Affiliate Marketing Expert, Josh Ewin – ASE12

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While attending Affiliate Summit East 2012, I met Josh Ewin, the Director of Marketing for FortressITX. He’s been in the marketing industry since 1996 and has written for several industry magazines including Website Magazine and Ping!Zine. Since Josh is an expert in the affiliate marketing industry, I took the opportunity to ask him  You’re here […]

The Elevator Pitch, Unique Selling Propositions, and Your Content

marketing team in a meeting doing elevator pitches

Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to customers online. Content is what settles in a box during shipping. It’s a number you put in a field on a spreadsheet. Content takes the soul out of the stories […]