We know it’s not always easy to keep up with all the latest digital marketing news, so we’ve tried to make it a little easier for you. We’ve made a list of the top seven digital marketing news stories and put them in one place, so you don’t have to waste time surfing the interwebs. Be sure to check back each week to get your digital news fix from the weekly Digital Marketing News Roundup.
SEO
Google’s Inadvertent Plan to Withhold Search Data & Create New Advertisers
Google withholds data to promote the use of Google Adwords.
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Bing To Include Local Product Inventory In Search Results
Local.com’s product data will now been seen in Bing search, telling users what products are in-stock at local or nearby stores. Bing says this data will not change the way they ranks search results and will still be based on relevance.
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Is dmoz.org now classed as an unnatural link?
Yes, Google classified a DMOZ link and a non-keyword blog comment as spam links after a reconsideration request was submitted.
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Social
Topsy Becomes Definitive Twitter Search Engine
Now twitter users can use Topsy to search the 540 billion plus tweets that have been published since 2006. Topsy is becoming a solid social search engine as well as an analytics tool.
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LinkedIn Wants More Cash, Offers to Sell $1.15B Worth of Stock
LinkedIn wants to sell more stock to fuel their international expansion.
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Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands will have to wait longer to test Facebook’s video ads, as Facebook has yet again pushed the launch date. The video ads will no longer launch in October, making this the third time the launch has been delayed, making marketers uneasy.
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PPC
AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Google Introduces a New ‘Click ID’ for Adwords, bridging online and offline tracking for full sales cycle optimization. PPC managers can now directly attribute their leads to offline sales.
