WrightIMC – The Best Search Engine Optimization (SEO) Company
At WrightIMC, we are a Dallas-based SEO company with a global reach. WrightIMC has created reliable search engine optimization services and processes to assist clients in every aspect of SEO. Some of these include local SEO, technical SEO, enterprise-level SEO, link-building, keyword research, analytics implementation, and more. Our SEO agency has created numerous solution-driven strategies and pursues solid tactics that are sustainable over the long term. Our search engine optimization strategies will never cause you to be hit by a manual or algorithmic penalty. We focus on what we call the “5 Cs”- Code, Content, Connections, Communications, and Capture; and over time it will optimize your web presence.
It seems like every digital agency now claims to do Search Engine Optimization. Website design shops, departments within traditional agencies, and cheap overseas “agencies” all profess to be SEO experts. Most of them barely know the basics or are using tactics that haven’t been successful or relevant for years. You have to do your research to find out who can really deliver on modern, long-term SEO.
Search engine optimization is essential for potential new customers to see your business in search engine results. When they search for keywords related to your products and services, Google and Bing want that to happen “naturally.” But, naturally rarely happens. Companies must be intentional about their websites and content for search engines to rate them highly.
The WrightIMC 5c’s Approach to Search Engine Optimization
Code
First, we ensure your website’s code follows the best practices for SEO, user experience, usability, load speeds, analytics implementation, split testing, and general HTML programming. This ongoing element of our strategy ensures that we build and maintain a foundation that meets the needs of both your customers and search engines, as well as allowing us to measure your goals and objectives.
Content
Second, the content on your website is crucial for helping to educate potential customers to buy your products or services. It also tells search engines about your products and services so that the algorithms can determine when to show your website as a link to searchers. Content should be unique, informative, and updated often to prevent penalties and help your business appear in search engine results.
Connections (links)
Third, backlinks and referring domains play a crucial role in helping your business compete with competitors for search engine results space. Google is adamant that backlinks should be natural, not purchased, and should exist on other reputable sites. Spammy links can boost your rankings in the very short term, but they will get caught – and the search engines will punish your site by dropping it in the rankings. WrightIMC is a Dallas SEO company that believes in quality over quantity, and we will never pursue link-building tactics that will affect your website negatively.
Communications
Also, social media is not SEO. But using social media to engage with customers and influencers is one of the best ways to create the connections that lead to links. Every person involved in search engine optimization or content creation should have a place at the social media marketing table.
Capture (data)
Finally, we don’t know how well we are doing unless we know how well we are doing. Having a robust analytics program is vital to a proper SEO program. Being able to determine what is working and what is not is imperative. Not every keyword provides sales right away – but they assist with sales later. Proper attribution modeling (as much as possible) will help ensure that you don’t “throw the baby out with the bathwater” because of bad data.
SEO Process
Technical Discovery
First, our process starts with an in-depth look at the existing site, mainly from a technical SEO standpoint. Our evaluation process has been enhanced throughout the years, and now contains more than 50 items that are examined.
Link Building Strategy
Next, during the audit process, our team is also gathering information about influencers and creating the link building strategy. Our link building strategies are designed to build low-volume, high-quality links. If you expect 1,000 links a month from us, you will likely be disappointed. We would much rather create 3-5 high-quality links per month rather than 1000 low-quality links.
Link building, or as we refer to it: “Connections”, is one of WrightIMC’s key differentiators. WrightIMC approaches link building from a public relations point-of-view, meaning we treat link building campaigns like media relations campaigns. We work to create relationships with influencers that will link to the quality content that is created in a team effort by WrightIMC and the client. In some cases, we even ask the influencer to create the content and link to it for us (our “reverse guest posting” tactics). Many of our link building strategies, including how we evaluate links, has been documented in CEO Tony Wright’s monthly column in Search Engine Journal. We encourage you to read through his columns at your convenience.
Implementation
Once the audit has been completed, all recommendations in the audit are implemented – usually by our WrightIMC Dallas SEO agency team.
Ongoing Reevaluation
Both the technical SEO and link building efforts are ongoing throughout the life of the engagement. Our Strategic Consulting approach allows us to shift priorities when needed, focusing our time on the highest priority needs each month.
Content Strategy
Our in-house copywriters and editors are HIPAA certified and have journalism and copywriting experience. We write coherent copy that appeals to both users and search engines. We are also public relations practitioners, understanding where content is best placed for both exposure and search engine optimization purposes.
Optimization of On-Page Content/Copywriting
WrightIMC’s Dallas SEO agency team employs in-house copywriters and editors that can manage a vast army of vetted freelance writers to handle any copywriting needs. Our in-house copywriters are trained in content optimization best practices. Experienced SEOs always evaluate copy before it is placed on a site.
Technical SEO Consulting
Our technical SEO agency team is adept at analyzing any forward-facing code issues that might affect search engine optimization. We also have experience optimizing sites in SAP Hybrid and have worked on several site migrations into this platform.
Optimizing Titles and Meta Descriptions
Finally, titles and meta descriptions are effectively the headlines and snippets of the search engine results pages (SERPs). This basic task is accomplished after the extensive keyword and query research and is constantly tested to strive for ever-increasing click-through rates.
Creation of Strategy
SEO strategies do not exist within a vacuum. Understanding the overall business goals of each client, the resources available, as well as the client’s brand and risk-taking tolerance, are all important when planning a strategy. We use data as our guide to understanding what needs to be done. For instance, if a recent algorithm update has negatively impacted rankings, our priority may be recovering lost momentum. If the site is not ranking well around a specific topic, the goal may be to increase the quality content around that topic. Our Strategic Consulting approach allows us to focus on the whole SEO picture – not just one part. In order to do this, we must continually test conversion rates, content, code, social media communications, analytics data, and much more.
Our overall approach, combining cutting-edge technical SEO with public relations style link building, makes us unique. Our years of experience in understanding each client’s goals makes us valued partners to our clients rather than simple taskmasters. We provide value beyond search engine marketing, frequently providing our clients with ways to improve their business AND their rankings
Why Choose WrightIMC to be your next SEO Company?
First, WrightIMC has been a top search engine optimization (SEO) company for over 15 years. We are leaders in several Dallas search engine optimization, interactive marketing, and social media marketing associations such as DFWSEM, DFWIMA, and Social Media Dallas, as well as national organizations like SEMPO. Also, WrightIMC has been recognized by Clutch, Moz, and Credo as a top SEO Company.
Second, search engines are constantly evolving. WrightIMC’s passion and foundation are to evolve with them. We digest these changes as they happen, and we adjust our processes accordingly. Our current process is considered by many to be the standard in the search engine marketing industry. Our process is the backbone of every search optimization program we undertake for clients.
Finally, when you sign on with our SEO team, we do a deep dive into your website and your overall online footprint. We dig through and analyze your current code, content, and connections, which we then document. We use the information to provide easy and actionable recommendations that will solve issues. With these recommendations, WrightIMC creates an online digital marketing strategy that fits your company, its needs, and your current short and long-term goals. After the strategy is approved, WrightIMC starts with our core processes, undertaking the most helpful tactics first, and shifting deliverables on a monthly basis to ensure we are maximizing the return on our work. We report our efforts, the results, and our on-going recommendations to you on a monthly basis.
Measuring a Successful SEO Campaign
At the end of the day, SEO success should be gauged by results. Some KPIs include organic traffic and site engagement. We do not like to look at rankings as a KPI, as they can be misleading. But the ultimate test for success is increased sales when analyzing the efforts from a proper attribution modeling viewpoint. We want to look beyond the last-click to understand the role that SEO (and other channels) play in the overall customer experience on the site.
Interested in having WrightIMC become your new SEO agency of record?
Lastly, SEO can also greatly benefit from integration with the following services we provide. Every good online marketing plan requires a holistic approach to advertising, public relations, and SEO. If you’re ready to talk to the best SEO company, fill out the form on this page, call us at 469-277-8150, or send us an email at info@wrightimc.com.
