This past week, VP of Operations, Elmer, and SEO Intern, Danielle, spent two days of digital marketing learning at Digital Summit Detroit. Elmer also did a presentation on SEO content strategy on Thursday afternoon. We'll have a report on that event soon. In the meantime, here are a couple of items we caught during the [...]
There is always a lot going on in the world of digital marketing. Here are some of the things we paid attention to during this past week ... Search Engine Journal released "The State of SEO 2021" report this past week. There is some very interesting information in there, with data derived from survey results [...]
So you have a local business and you're looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way to boost your website in the search engine results pages is schema markup. Specifically for local businesses, Local Business Schema. What is Schema? Simply [...]
One of the world’s leading social media apps, WhatsApp, remains largely inaccessible to digital advertisers. This is a disservice to both users of the app (who would benefit from an improved online experience) and to digital marketers (who currently have a limited viewpoint on their campaigns). WhatsApp is a leading platform for content sharing North [...]
Pubcon Florida 2021 was held August 3-5, 2021, in sunny Miami, Florida. The event was held at the Kovens Conference Center on the Florida International University Biscayne Bay Campus. A great deal of new and excellent information was shared by the speakers, including WrightIMC CEO Tony Wright and VP of Operations Elmer Boutin. 2 sessions [...]
WrightIMC is once again proud to be included in The Moz Recommended List for 2021. This exclusive list of nearly 70 companies represents companies and agencies that do great work, but also those that contribute to the SEO community and have a commitment to Moz's TAGFEE values: Transparent Accountable Generous Fun Empathetic Exceptional This is [...]
The 2021 US Search Awards shortlist is out, and WrightIMC shows its great work by being named as finalists in 3 separate categories. The US Search Awards is a highly competitive series of awards given annually to the best of the best in digital marketing. Being included in the shortlist shows that WrightIMC is among the [...]
Despite Gen Z’s obsession with scrunchies and mom jeans, many of the fashion statements you made in high school will make you cringe in 2021. Why is that? Something becomes “trendy” in fashion because it breaks from the norm, a rebellion of what came before. Trending pieces are often aesthetic, engaging, and interesting but not [...]
If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as could be. Those were the days! Then in August 2015, Google updated their Search Engine Results Pages (SERPs) to [...]
In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC's Elmer Boutin will take the stage during this year's Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center. Elmer's session is titled "Performing Consumer Research-Oriented Organic Search." It will help those in attendance understand some of the [...]
