I’m hearing lots of talk in the SEO community questioning the value of building links. The current SEO trends seem to be leaning toward focusing on the technical aspects of SEO and leaving link building as an afterthought – or not a thought at all. I think technical SEO is extremely important and a great technical SEO professional [...]
Yes, You Can Do SEO Yourself by Learning the SEO 5C's SEO is not rocket science. SEO is more akin to plumbing. Anyone can learn how to fix a sink by watching a bunch of YouTube videos. But you better be sure that you have the time and patience to learn how to fix [...]
Controversy gets links. Brands that understand their audience can take advantage of taking controversial stands. If you know how your audience feels about a particular issue, taking a stand on that issue only reinforces your brand’s relevance to your target customers. Savvy Brands Take Stands Brands like Ben & Jerry’s, Patagonia, Heineken, Starbucks, and many [...]
For most of us, one of the first things we do when optimizing a site is to perform SEO keyword research. Millions of pixels and column inches have been spent outlining various different keyword strategies. SEO professionals spend millions of dollars each year to track keyword rankings, much to Google’s chagrin. The Evolving Search Query [...]
Several years ago, it became apparent that what we were doing wasn’t working. We were trying to create easy to understand SEO programs for potential clients, outlining what would be done each month on the prospect’s behalf should they sign on the dotted line. A typical monthly plan might look something like this: Optimization [...]
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t fight over the wishbone of turkey together, our industry family has a lot to be thankful for. Things are far from perfect in the world of SEO, but this [...]
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm.Everyone from Ivy League PhDs to street smart elementary school dropouts search for a [...]
The State of Chatbots 2018 Report January 17, 2019 I was inspired to dive into the subject of chatbots after finding The 2018 State of Chatbots Report which describes how chatbots are reshaping online experiences. Yet, I thought to myself, do most people really even know what this technology is? A chatbot is [...]
Customer-Obsessed Culture: Winning in the Age of Declining Customer Service The state of customer service has declined with the rise of tech-based solutions proving the dependency on technology hasn’t solved the human equation. In fact, 65% of consumers say if a brand engages with them on social, they’re more likely to become [...]
A lot of digital marketing news has happened in the last few weeks, and we don’t want you to be left out in the cold. So we made a list of the top digital marketing news stories in digital marketing that occurred to help you thaw out a little bit. SEO Why Search Engine [...]
