17 01, 2019

Chatbots 2019 – Why It’s Good For Business

The State of Chatbots 2018 Report January 17, 2019 By Gabrielle Shiha I was inspired to dive into the subject of chatbots after finding The 2018 State of Chatbots Report which describes how chatbots are reshaping online experiences. Yet, I thought to myself, do most people really even know what this technology is? [...]

18 12, 2018

Customer-Obsessed Culture Winning in the Age of Declining Customer Service

The state of customer service has declined with the rise of tech-based solutions proving the dependency on technology hasn’t solved the human equation. In fact, 65% of consumers say if a brand engages with them on social, they’re more likely to become a customer.  52% of publishers see a decline in social traffic. The average [...]

13 12, 2018

Digital Marketing News Roundup – December 13, 2018

A lot has happened in digital marketing in the last few weeks, and we don’t want you to be left out in the cold.  So we made a list of the top news stories in digital marketing that occurred to help you thaw out a little bit. SEO Why Search Engine Land Is Not Currently [...]

4 12, 2018

Being Transparent With SEO Strategies and Tactics

  At WrightIMC, we will always be transparent with our strategies and tactics. We don’t believe there are above-board, white hat SEO trade secrets. Disclaimer: We don’t reveal client trade secrets or details that we are asked to keep to ourselves - especially. The strategies and tactics we employ as SEO professionals are an open [...]

20 11, 2018

Why Working with a Digital Marketing Agency Benefits Your Business

In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital age has created an entirely new problem-how do we have time to learn it all? New software and social platforms, tools [...]

23 08, 2017

Be Secure..Or Else! – Google’s Chrome Forcing SSL Adoption

Imagine a potential client, customer, or subscriber attempting to sign up for your email list and receiving the following message, "This site is NOT SECURE." Do you think they will readily share their private information with such a site? Beginning October 2017, this scenario will be reality for Google Chrome users. Google explained, "The new [...]

21 02, 2017

People Buy What You Do, Not Why You Do It

I don’t know if marketers tell more lies to their clients … or themselves. I think the disingenuousness of modern marketing stems from a need to justify what it is. People need stuff to live, you make money from selling this stuff, and marketing gets people to buy your stuff. As long as humans have [...]

11 12, 2015

SEO & UX Can’t Work Together? SEO is UX and Vice Versa

Web Design Let’s talk web design for a few minutes, shall we? I’m here to tell you that a website can be attractive and functional for actual human visitors – while also catering to search engine algorithms so that it can rank high on search engine results pages (SERPs) for relevant keywords. UX and SEO [...]

19 11, 2015

Online Reputation Management Strategies for Rookies

Online reputation management (ORM) is one of the more misunderstood terms in the world of digital marketing. So don’t worry that you’ve found yourself on this blog post, you’re far from the first person with questions on this subject. ORM has been mistaken to exclusively mean a number of things from social media management to [...]