On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to "... ensure people see more original, helpful content written by people, for people, in search results." While the full impact of this update won't be known until it [...]
We've taken a little break from our Digital Marketing News Roundups this summer, but the work here at WrightIMC is anything but slow. Not only have we been busy doing great work for our clients, but we've also shared some great information with the digital marketing community in general ... David Ogletree, our PPC Director, [...]
Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta ... There has been a recent spate of spam emails sent to website owners with false Digital Millenium Copyright Act (DMCA) requests. The scammers [...]
There were some security-related announcements and news from Google on how they fight spam in search results in the past few days. Here are the highlights ... A security flaw was discovered in the Elementor WordPress theme that could, under the right circumstances, allow a malicious user to take over a website. Elementor has issued [...]
Digital marketing and paid search veteran David Ogletree has joined WrightIMC as Director of Paid Search. Ogletree will be responsible for ensuring the digital marketing success of WrightIMC’s many clients. His expertise in paid search and years of SEO, IT, and development experience providing successful digital marketing solutions will further strengthen WrightIMC’s already exemplary team. [...]
The digital marketing news items that caught our attention during the week of April 4, 2022, were on a theme: Content Quality. Here are some highlights ... John Mueller of Google answered a question about algorithms that ended up on a content quality note. The questioner asked whether Google had different algorithms for different types, [...]
Lots of things going on in the world of digital marketing of late. Here are some items that caught our attention during the week of March 28, 2022 ... There was another miscue with a version of the Yoast SEO plugin. Rather than a security issue, this particular update was causing errors with the plugin [...]
One thing that is a constant in digital marketing is change, and there were some changes this week. Here are some items that caught our attention during the week of March 21, 2022 ... This first item came out later in the day last Friday. Googler John Mueller was part of an online discussion during [...]
A lot is going on in the world, but we are still keeping tabs on happenings around digital marketing. Here are some items that caught our attention during the week of March 14, 2022 ... There were 2 WordPress vulnerabilities announced this week. The WordPress security team discovered both. One was a cross-site scripting (XSS) [...]
Here are some digital marketing items that caught our attention during the week of March 11, 2022 ... During a recent SEO Office Hours session, Google's John Mueller shared some insights about internal linking and why it's so important to websites. One item to note is that it helps Google understand the context of the [...]
