Cheap SEO costs too much.
It’s smart to be frugal. You want the best deal you can get. After all, if you can get something cheaper somewhere else, wouldn’t you? I understand. There are very few times when I buy a product, either online or in a store, that I don’t look for the best price. I mean, if I’m […]
Top 3 “SEO” Red Flags
If You See These Warning Signs, RUN! Working in digital marketing, we come across a lot of, frankly, dishonest information in our routine research and client work. Today we’re going to look at some of the most common snake oil pitches that we see, and we’ll discuss why they’re a bad idea. Once you’ve avoided […]
Why Agencies NEED Admin Access in Google Analytics
How it Starts You’ve just landed the client. You’re setting up all the tracking. Both parties are excited to get started, and suddenly the client tells you, “I’m sorry, but we can’t grant Google Analytics Admin Access to your company.” Most of us have been in this scenario, and it can be rather disheartening. There […]
How Open Site Explorer’s ‘Just Discovered Tab’ Uncovered 884 Hacked Websites
Note: I’m not sure if this is a new exploit or not, WordPress security was made aware of my findings before this post. Late yesterday afternoon I got a tweet from David Higgens that Penguin 2.0 had rolled out. https://twitter.com/dhiggins1979/status/337369425411973120 I had a been in a dinner meeting pitching one of my side projects, but […]
What My Cat Taught Me about Link Building: An Educational Rant
Link building is the backbone of Internet marketing and has been the main topic of thousands of SEO blogs. It takes a long time to really understand its core principles, and it may even require some personal experience. My personal experience came from Fatty … my cat. Meet Fatty, A.K.A Hefty, Sir Fatness, or Count […]
Jenneva’s Extended Presentation of Content and Outreach Strategy
I am not sure how other speakers develop their talks, but I had a list of things I wanted to talk about last week at Pubcon Austin. But, 20 minutes goes by fast, especially when you are required to breathe. So, I wanted to provide the complete version of my presentation on Content Outreach Strategy. […]
State of Search – The Second Post
Scale. Let’s talk about scale and link building. Michael King started the conversation that lasted most of the day on scale and link building. He said, “Scale is code for: I’m Lazy.” Though there has been some internal debate at WrightIMC about the level at which we can scale link-building efforts, one thing remains true: […]
Will Affiliate Programs Help or Hurt Your SEO?
Affiliate marketing and SEO sound like they have a lot in common. Both are based on links and both can drive revenue, but take a while to get going. They are also both dependent on variables, some of which aren’t in your control. However, there are many rumors about Affiliate Programs and SEO. Here are […]
When to Use the Disavow Tool
In a post penguin world which one is better: proactive link building vs link disavow tools? I just got back from Pubcon Vegas, where I sat in a ton of sessions where speakers talked about how to get out of Panda and/or Penguin rankings holes. As SEOs, we all know the best practices: Create great […]
Direct & Immediate Effects of Author Rank Part 2
This part two of our three of our series on Google’s Author Rank. To recap what we’ve already discussed: Author Rank is Google’s way of qualifying a writer’s authority on a topic. Google’s Panda = site quality. Author Rank = author quality. Google will judge your online reputation with the type of content you create. […]
