Google Author Rank: Part 1, Measuring Influence
Google’s Author Rank is exactly what it sounds like: Google’s algorithmic rank of a particular author’s authority. Author Rank essentially enables online authors to become more visible, and at the same time, use their identity as a factor for ranking pages and sites. The Panda update pushed out by Google acts as a site quality […]
What Jersey Shore Can Teach SEOs About Outreach
There are people out there who believe Jersey Shore is the biggest waste of airtime since Fox started airing reruns of M*A*S*H (Seriously, who is still watching that show?). I’d argue, however, there are some valuable lessons SEOs can learn about SEO outreach from the mistakes and philosophies of the rowdy, promiscuous cast. There’s nothing […]
What Does Google AuthorRank Mean for SEO’ers?
We’re Going Back to High School – Where Your Reputation Matters Yep, Google has yet another update and it certainly won’t be the last. Google AuthorRank is sure to make a huge impact on how we and our clients rank in the SERPs. AuthorRank and SEO It’s Google’s job to point out the most relevant […]
SEO – The Lord of the Rings Edition
Search Engine Optimization still seems to be a mystery to most people – even web-savvy people – even though we’re 15-ish years into it. In my short time in the field, I’ve come up with 2 SEO analogies that I believe can give a better perspective on SEO for newbs. 1. The Wizard Analogy Gandalf […]
Why You Should Follow Google Guidelines Even If It Means Lower Rankings (Initially)
As a business owner, you might have noticed that Google has been coming up with new updates to its algorithm more and more frequently. Those updates are implemented to cut down on spam and reduce manipulative techniques that have, for years, been used to rank high in Google’s SERPs. If you’ve been keeping up with […]
The Rebecca Black Dilemma: Which Blog Can I Take?
Google loves to make our jobs harder. First Panda and now Penguin, both have made gaining links an almost perilous endeavor. Many of the most popular tools to gauge the effectiveness and growth of SEO metrics have yet to catch up to Google’s increased pace of changes. We now live and work in a world […]
Google’s New Documentation Penalty?
I hate paper. There, I said it. Anyone who knows me and loves me understands that I live in constant organized chaos. In elementary school, I had a Trapper Keeper that held all of my papers. They stuck out the sides, and to the layperson looked like a big mess. However, as long as someone […]
3 Simple Steps to Find Hidden Gems on Your Site
There are a few SEO tricks that I like to use from time to time, and one is finding web pages with good traffic but zero search visits. This can indicate that the page actually contains worthwhile information for consumers, but the search engines just aren’t bringing visitors to the page. Once you find those […]
Retargeting Potential Customers with Advertisements: Why Should You Do It?
This blog post is inspired by the January DFWSEM meeting on retargeting with speakers Shelley Ellis and James Moore. Before we answer the question in the headline, you probably want to know what, exactly, is retargeting? To put it simply, it is an online search’s second chance. When users visit your site, they get cookied […]
Google’s ‘Search Plus Your World’ + Your Website
Earlier this week Google announced a major update for logged in users that they dubbed “Search Plus Your World”. SEO’s and Social Media Marketers almost immediately reacted negatively to the news viewing it as an aggressive push for Google’s own social media network. Protesters claimed it is destructive to the current social websites enjoyed by hundreds of […]
