SEO & UX Can’t Work Together? SEO is UX and Vice Versa
Web Design User Experience Let’s talk web design for a few minutes, shall we? I’m here to tell you that a website can be attractive and functional for actual human visitors – while also catering to search engine algorithms so that it can rank high on search engine results pages (SERPs) for relevant keywords. SEO […]
Online Reputation Management Strategies for Rookies
Online reputation management (ORM) is one of the more misunderstood terms in the world of digital marketing. So don’t worry that you’ve found yourself on this blog post, you’re far from the first person with questions on this subject. ORM has been mistaken to exclusively mean a number of things from social media management to […]
An Intern’s Perspective on Content Marketing and Its Niche within Digital Marketing
Digital Marketing My name is Travis Lofley. I’m 22 years old and I graduated from Texas Tech University in May 2015 with a B.A. in Public Relations. I chose to transition into the world of digital marketing upon graduation and was fortunate to receive an opportunity this past summer to begin my career with WrightIMC […]
6 Digital Marketing Trends to Watch in 2015
Digital Marketing trends continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up So, what’s in store […]
WrightIMC to Offer Free Photo Headshots and Site Clinics at Pubcon Las Vegas 2014
Your photo headshot is an important part of your online brand. An effective photo can help make the right impression particularly on LinkedIn. A LinkedIn profile that has a photo is 11 times more likely to be viewed, according to the professional networking website. It’s critical that your photo conveys professionalism and confidence. If […]
How to Avoid Having Your Data Held Hostage
Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue this […]
Amazon’s Ad Network is Not a Game Changer
Many may have seen something about the Amazon ad networks online advertising. This is not a game-changer. Amazon is part of Google’s Search Partner Network. That means that users running ads on Google Search may have their ads appear on Amazon search result pages. With this move, Amazon will only be cutting into Google’s market […]
Free SEO Browser Tools and Extensions
I’m always on the lookout for cool tools that make life as an SEO a little easier. There are thousands of seo browser extensions out there that are pretty handy and some that are, well, not so much. I thought I would share with you some of the free browser extensions that I find useful […]
Why Aren’t You Using Call Tracking Already?
I believe that dynamic call tracking is one of the best resources a company can have if the company supports leads over the phone. It can help solve many problems, including provide proper attribution, and it saves companies far more than the minimal monthly fees. In full disclosure, I receive no rewards or benefits from, […]
Re-visiting Panda 4.0
It’s been a little more than a month since Google released its Panda 4.0 update. eBay, History.com, and Biography.com are among some of the recognizable websites that were affected by the algorithm change. Some businesses may still be trying to determine if their websites were affected by Panda 4.0. It will be awhile before the […]