Why Your SEO Keyword Research Needs to Evolve & Focus on Topics
For most of us, one of the first things we do when optimizing a site is to perform SEO keyword research. Millions of pixels and column inches have been spent outlining various different keyword strategies. SEO professionals spend millions of dollars each year to track keyword rankings, much to Google’s chagrin. The Evolving Search Query The […]
What Does It Mean to ‘Do SEO’?
Several years ago, it became apparent that what we were doing wasn’t working. We were trying to create easy to understand SEO programs for potential clients, outlining what would be done each month on the prospect’s behalf should they sign on the dotted line. A typical monthly plan might look something like this: Optimization of […]
5 Things Every SEO Professional Should Be Thankful For
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t fight over the wishbone of turkey together, our industry family has a lot to be thankful for. Things are far from perfect in the world of SEO, but this industry […]
Google’s Baby Algorithms: How to Think About Them for SEO
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm.Everyone from Ivy League PhDs to street smart elementary school dropouts search for a silver […]
Chatbots 2019 – Why It’s Good For Business
The State of Chatbots 2018 Report January 17, 2019 I was inspired to dive into the subject of chatbots after finding The 2018 State of Chatbots Report which describes how chatbots are reshaping online experiences. Yet, I thought to myself, do most people really even know what this technology is? A chatbot is a computer program using AI designed […]
Customer-Obsessed Culture Winning in the Age of Declining Customer Service
Customer-Obsessed Culture: Winning in the Age of Declining Customer Service The state of customer service has declined with the rise of tech-based solutions proving the dependency on technology hasn’t solved the human equation. In fact, 65% of consumers say if a brand engages with them on social, they’re more likely to become a customer. […]
Digital Marketing News Roundup – December 13, 2018
A lot of digital marketing news has happened in the last few weeks, and we don’t want you to be left out in the cold. So we made a list of the top digital marketing news stories in digital marketing that occurred to help you thaw out a little bit. SEO Why Search Engine Land […]
Why Working with a Digital Marketing Agency Benefits Your Business
In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital age has created an entirely new problem-how do we have time to learn it all? New software and social platforms, tools […]
Be Secure..Or Else! – Google’s Chrome Forcing SSL Adoption
Imagine a potential client, customer, or subscriber attempting to sign up for your email list and receiving the following message, “This site is NOT SECURE.” Do you think they will readily share their private information with such a site? Beginning October 2017, this scenario will be reality for Google Chrome users. Google explained, “The new […]
People Buy What You Do, Not Why You Do It
I don’t know if marketers tell more lies to their clients … or themselves. I think the disingenuousness of modern marketing stems from a need to justify what it is. People need stuff to live, you make money from selling this stuff, and marketing gets people to buy your stuff. As long as humans have […]