Google my Business VS. Google Places – What’s changed in 2014?
Google My Business – What’s the Big Deal? Several days ago, Google dropped a bomb of a surprise on the search engine marketing community with the unveiling of its new “Google My Business” overhaul of its Google Places/Maps/Local/Plus Local hodgepodge of business services offerings. So, what’s new in Google My Business? Is this merely another addition […]
Are You an Internet Marketer or a Search Optimizer? The Difference is in the Profits
To start with, this is not meant to blast anyone or claim that people aren’t what they claim to be. However, I wanted to walk through the concepts of what an internet marketer needs to learn to become real professional marketers. According to Wikipedia [https://en.wikipedia.org/wiki/Marketing], marketing is defined as “the process of communicating the value […]
Evaluating Your Content in the Wake of Panda 4.0
With Google announcing a major update to its Panda algorithm this week, no doubt some businesses have had a knee-jerk reaction and want to overhaul their content. But, before taking action too swiftly, remember that it may be a while before we understand the full impact of this recent update. In the meantime, take a […]
WrightIMC and Clients Sweep DFW Awards Shows
We have big news to announce today and several WrightIMC clients to congratulate. Last night at the Dallas/Fort Worth American Marketing Association Marketer of the Year awards, WrightIMC and Kalkomey won Best Social/Viral Campaign for the 2013 Hunter-ed.com social media marketing campaign. The DFW AMA panel of judges also judged the Kalkomey campaign to be […]
Relax Everyone. Google’s Paid Data Isn’t Going Away
I’m sure everyone has read the updates about Google blocking paid search data: Not Provided Slams Paid Search. Here it comes, the sky is falling. Nothing will be the same. Well, my suspicion is that it won’t be so bad. Let me walk you through it… This is about queries, not keywords: In an organic […]
Using Google Trends to Predict an Outcome: Dancing with the Stars, March Madness, and Presidential Elections
The Google Trends “explore” function creates a visual representation of search volume, over time, for up to five search terms or phrases. Google Trends is a useful tool for identifying and understanding search term seasonality, coming up with content topics, comparing search volume of a search term or group of related keywords over time, and […]
Why We Go To Conferences
*NOTE: This post was inspired by a Facebook post by our friend, Roger Montti, aka Martinibuster, Linkbuilder extraordinaire and professional conference attendee. Last week, five of the WrightIMC crew headed southbound on I-35 to Austin. Our purpose? Attend and present at the regional PubCon conference. For those of you not familiar with PubCon, it is […]
CES Gadgets and the Future of Internet Marketing
Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, you’re […]
Outrank your Competitors Using Moz’s Tools for Beginners
Moz, formally SEOmoz, has one of the best suites of SEO tools on the market today. Moz’s pro package provides subscribers with an array of SEO tools and applications that make reporting and search engine optimization a breeze … well, at least breezier. In this post I will show how to use Moz’s tools and […]
Results.Give.Knowledge – Five marketing changes in 2013 that taught us what to do in 2014
The results you get, both good and bad, give you the knowledge to better yourself in the future. This applies to both marketing and life in general. Usually, around this time of year, I’ll sit back, reflect on the year before, and talk about how great things were. For the past five years, I’ve talked […]