4 Critical Flaws in Bing Advertising You Need to Know About
Bing Advertising (now know as Microsoft Advertising) has made great strides over the last couple of years. I hate to slam what is an otherwise sophisticated system, which has proven itself a quality advertising platform. Its greatest flaw is that it just can’t deliver enough traffic. But, the problems I have experienced with it lately […]
5 Ways to Optimize Your WordPress Site
A website is never finished. I always like to tell myself that when it launches, I never have to see it again. But in reality, a website should constantly need attention and care. Think of it as a baby – it’s a long commitment that you never really get rid of. There are always ways […]
Google Strikes Back, But There’s a New Hope
Return of the Marketer Every time Google adds a new feature to the AdWords platform, it throws marketers into a little disarray. Marketers quickly scramble to figure out how they’re going to utilize the new feature. The marketer’s main interest is to keep tight control of their accounts. This time, Google has decided to play […]
Looking For An Internship With A Full Service Digital Marketing Agency?
The process of finding an internship is a tough one, especially for a college student who wants to gain experience. In an economy where most people are struggling to find work, a digital marketing agency internship can be one of the most valuable investments you can make in yourself, your future career and your […]
eBay’s Attack on Branded Terms: Why You Should Ignore the Hype
On Thursday, BBC ran a story about the findings from an eBay report that claimed “paying for advertising in the form of keywords on search engines has little effect on sales.” The story is actually misleading, as the 25-page report from eBay is primarily relating to branded terms. The authors of the research made this claim: […]
Create a Cult of Personality for Your Business
There is one thing that small and medium businesses (SMBs) can do to stand out online – if all other online marketing (site structure, search marketing, advertising, social interaction, etc.) is equal to your competitors. SMBs should produce content with a personality, content that has a point of view on your industry or specialty. Online […]
The Death of the Anonymous Internet: A Eulogy
Far back in time in, a city not so far away, a Bulletin Board System (BBS) came online. It was the first of its kind, developed by Ward Christensen and Randy Suess. The first means of electronic communication over phone lines by a computer connected 250,000+ users before it went offline. These systems allowed computer […]
WrightIMC Turns 5 Today!
Five years ago today, John Confer and I filed paperwork with the great state of Texas to officially incorporate WrightIMC, LLC. WrightIMC had existed as an entity since September of 2007, but only as a consultancy. March 1, 2008, was the day we became an agency. This month, we’ll be celebrating our firm’s birthday in a […]
Nine Useful Guides to Guest Blogging
Guest blogging: the horrible red-headed stepchild of online marketing. Guest blogging is one of the best ways to start conversations about great content. Yet lots of people don’t like to write, and many more don’t even know-how. One of society’s most common problems consists of not knowing the difference between “your” and “you’re,” as well […]
Yo Website So Ugly…
It’s 2013, people, and there are just so many websites that are as ugly as anything put together back in the 1990’s. We really try to help you out, but you aren’t listening to us. So, we’re going back to an old 90’s joke to help you get the point. Your website is just so ugly… Yo […]