What Michael Scott AND WrightIMC Have Taught Me
It’s Valentine’s Day! We all know the greatest love story of ALL TIME is Michael and Holly from NBC’s, The Office. When Michael Scott finally met his perfect match (Holly, not Jan) I couldn’t have been happier for him (except I hated him at the same time for leaving Dunder Mifflin). Although Michael Scott is no longer a part […]
5 Common Web Design Mistakes – And Better Options
Most people have a general sense of what does and doesn’t look good or what works and doesn’t work. People who are paid to design and build websites should have a really good idea of what will appeal to people. So, why do we continue to make some of the biggest design sins? Modern websites […]
Your Advertising Career Hinges on Your Ability to Empathize
Put yourself in my shoes,Walk a mile for me.You know, I’ll put myself in your shoes,Maybe then we’d see,That if you put yourself in my shoes,You’d have some sympathy. Clint Black should be poet laureate for the marketing industry. He nailed, in 34 words, the sine qua non for all good advertisers and marketers – […]
Facebook is announcing a new Search Engine RIGHT NOW!
When the CEO of any company uses ALL CAPS in a subject line – it’s usually a good idea to pay attention. There is no shortage of opinions and reactions to the news from online marketers around the world. But while some people took a couple of hours to formulate their thoughts, our team followed […]
From Around the Bullpen: WIMC’s Response to Facebook’s Pay to Reach Terms
Basically, Facebook wants brands to make you pay to receive the love from your fans who already, well, like you. So when TechCrunch rolled out its guest post from Robin Grant over at We Are Social last Friday we launched into a company-wide discussion on what the hell is going on. Take a look at our responses. […]
How to Link Google AdWords & Analytics to Get More Data (With Screenshots)
For search engine marketers (SEMs), data is king. More data represents a better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a daily basis, but very few use […]
Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs
Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament, and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of us. […]
Interview with Affiliate Marketing Expert, Josh Ewin – ASE12
While attending Affiliate Summit East 2012, I met Josh Ewin, the Director of Marketing for FortressITX. He’s been in the marketing industry since 1996 and has written for several industry magazines including Website Magazine and Ping!Zine. Since Josh is an expert in the affiliate marketing industry, I took the opportunity to ask him You’re here […]
Social Media is Like Sex – ASE Live-Blog
Social media is a lot like sex. If you want a meaningful relationship out of it, you don’t ask for it before introducing yourself. If you want more than a one night stand, you have to work for it if. If you want it on a regular basis, you have to put in the time […]
The Elevator Pitch, Unique Selling Propositions, and Your Content
Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to customers online. Content is what settles in a box during shipping. It’s a number you put in a field on a spreadsheet. Content takes the soul out of the stories […]