Online Marketing: More Than Just Banner Ads
Did you know that every second, 105 people look up the term “SEO” on Google? If this is true and if this number is growing, why is online marketing largely associated with banner ads? It fascinates me because I never heard any mention, not even once, of this SEO phenomenon throughout my four-year pursuit of […]
Want to Insure Your Advertising? – WrightIMC Offers New Campaign Insurance Against Campaign Failure
Times are hard. The economy is uncertain. It’s come to our attention that people want security. Especially those in charge of advertising and marketing budgets. Minimizing the perception of risk seems to have become an essential job function for most major marketing departments. We want to make it easier. That’s why we are offering the […]
What Jersey Shore Can Teach SEOs About Outreach
There are people out there who believe Jersey Shore is the biggest waste of airtime since Fox started airing reruns of M*A*S*H (Seriously, who is still watching that show?). I’d argue, however, there are some valuable lessons SEOs can learn about SEO outreach from the mistakes and philosophies of the rowdy, promiscuous cast. There’s nothing […]
‘Hacking’ Search Rankings with PPC
Getting to the top of the Google search results is a tough task. Depending on the term, it can take months of building relationships, creating content, and writing to get the ranking you want. When you start an SEO campaign, your rankings likely aren’t as great as you’d like. But thanks to Google’s AdWords program, […]
We Didn’t Start the Fire!
When it comes to crazy people there is no question, like Bigfoot, designer snuggies and Channing Tatum’s sex tape, they’re out there. We just hope that we never find them (well, maybe with the exception of the last one). For every social media professional it’s the outreach conundrum: To increase your klout you have to […]
What Hockey, My Mother and Bird Crap Have to do with Social Media
I love brands – large and small. And, I love to see how marketers portray brand names in the marketplace – including their gaffs and successes. Like most people, I expect big brands to have the best presentations and marketing ploys. Why? Because those companies typically have massive budgets and powerhouse marketing teams and agencies. […]
Did Matt Cutts Put out the Bat Signal? – Why WrightIMC won’t be “outing” anyone
WrightIMC will not be participating in the “outing” of SEOs or SEO agencies for violating Google’s terms of service. There a couple of exceptions. We will out those that practice negative SEO that affects our friends or clients. We will out agencies that violate the rules without warning their clients of the implications – and […]
Affiliate Playbook 2012 Part II
We’re picking up right where we left off with part 2 of our coverage of Jeremy Palmer’s “Affiliate Playbook” session during the 2012 Affiliate Summit Central in Austin, Texas. In the first part, we addressed plays one through six of how to construct and execute your affiliate program. Steps seven through twelve are as follows: […]
Affiliate Playbook 2012 Edition Part I
Jeremy Palmer is a veteran when it comes to speaking at internet marketing conferences. He is a vocal supporter and advocate for the performance marketing industry. Jeremy’s e-books, webinars, affiliate playbook, and videos have been watched by thousands of affiliates. In his session, Affiliate Playbook 2012 Edition, Jeremy discussed 12 plays your affiliate business needs […]
The 7 Mistakes Killing Your Affiliate Program with Mike Nunez
Mike Nunez began his exciting affiliate marketing career while at UCF where he studied Computer Science. After starting his own successful affiliate marketing program, Wyndham Vacation Ownership, Mike was recruited to launch the LastMinuteTravel.com affiliate program. After three months, sales grew to $500K, making Mike realize the high demand for affiliate management with a low […]