7 New Features That Prove Facebook is Serious about Increasing Engagement
For those of us who are never far from their personal, company or client Facebook pages, we often notice updates right away. On the other hand, it’s pretty easy to miss new features or changes when they come fast and furious. Over the past several months, Facebook has rolled out mini-updates on the user and […]
Why Agencies NEED Admin Access in Google Analytics
How it Starts You’ve just landed the client. You’re setting up all the tracking. Both parties are excited to get started, and suddenly the client tells you, “I’m sorry, but we can’t grant Google Analytics Admin Access to your company.” Most of us have been in this scenario, and it can be rather disheartening. There […]
Learning to follow my own reputation management advice – Lessons Learned from The “WrightIMC PR Meltdown”
On April 26, 2013, I failed to follow tried and true reputation management advice that I have given to literally hundreds of CEOs dealing with a reputation crisis. I let my ego, emotion, and self-righteousness dictate my actions. I became defensive. I fell in love with my own words and added verbosity to my sins. […]
Lessons Marketers can Learn from Video Game Advertising & Marketing
Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. In 2013, we’re moving into the eighth generation of home video game consoles, with the PlayStation […]
Your Search Ads Are Losing Money: Stop The Bleeding!
We all know the gig. You add keywords, also known as positive keywords, and then you create relevant text ads that users will see when they search using queries that trigger those keywords. Of course, you need settings, bids, daily budgets, and so-on and so-forth. After you put the ads online you go back and […]
Anatomy of An Effective Website Design
As a designer and developer, there’s nothing more awesome than hearing someone tell you “my so-and-so college student can build my website for cheaper!” I know that this is a text medium, but the sarcasm should be obvious. Truth be told, websites are easy to build. They become complicated when we actually want them to […]
Guest Blogging and Tacos
Tacos are a quintessential item in one’s daily diet. Tacos are a necessity in life. I can talk about tacos all day and night, but this post isn’t about tacos. Well, it is, but it isn’t. Effective guest posting is very similar to building a perfect taco. “What makes a perfect taco?” I’m glad you […]
College Students: The Biggest Lie You Ever Believed
We’ve been taught from the time we were in elementary school that going to college and making good grades is all for the sake of graduating college so that you can go on to a high paying job as soon your graduation cap hits the floor. I’m a senior in college, and I’m going to […]
Enter The #YoWebsiteSoUgly Pubcon NOLA Contest For A Chance To Win $100 Cash!
@WrightIMC is holding a contest at #PubconNOLA for $100 cash prize! Winner determined solely by the staff of WrightIMC and must be an attendant of Pubcon New Orleans 2013. No limit to the number of ugly website entries per contestant. Click the Tweet button below, add your link, and enter to win! It’s that […]
Digital Marketing Agencies – Today’s Non-Tangible KPIs
After a couple of decades, most of us understand that the online landscape is going to be ever-changing. Internally, businesses are beginning to appreciate the amount of ongoing effort it takes to maintain online visibility – and the power of good online marketing. Many businesses now understand that they need to be versed in terms such […]