Google’s New Documentation Penalty?
I hate paper. There, I said it. Anyone who knows me and loves me understands that I live in constant organized chaos. In elementary school, I had a Trapper Keeper that held all of my papers. They stuck out the sides, and to the layperson looked like a big mess. However, as long as someone […]
Externing With WrightIMC
Last fall, WrightIMC signed up to participate in the University of Texas at Dallas’ Externship program. They were given a project that we felt would introduce them to the world of internet marketing. This is their story written by J. Michelle Abuda: We were crowded around the table, unsure of what step to take next. […]
3 Simple Steps to Find Hidden Gems on Your Site
There are a few SEO tricks that I like to use from time to time, and one is finding web pages with good traffic but zero search visits. This can indicate that the page actually contains worthwhile information for consumers, but the search engines just aren’t bringing visitors to the page. Once you find those […]
Understanding The Search Engine Language
There are many opportunities in Internet marketing to show search engines exactly what they need to see in order to deliver the best search returns for their users. A popular topic in past months has been semantic markup, or search engine language that defines specific sections of a page. This gives you the ability to […]
What I Didn’t Learn About Marketing in College
The world of marketing changes constantly. It’s been in a dynamic state of evolution for the past 17 years since the Internet came into commercial use. With this surge in new market opportunities, there’s plenty of room for marketing specialists to take advantage of the digital environment. One would think that marketing students would be […]
What Can We Learn from Colleges Athletics’ Use of Social Media for Recruiting and Marketing?
Businesses like ours, and the clients we help, are intent on finding the best use of social media tools to win customers and ultimately drive sales. But our dirty little secret is that the average Joe and Jane still think of social media as a way to stalk people and keep up with their friends. […]
Measuring Social Media ROI with Google Analytics
Approaching a social media plan is akin to driving up to the Las Vegas Strip – lots of glamour, tons of opportunities, all the flashy lights. And, most business people believe social media is a money pit – like Vegas. Sure, you have a lot of fun spending it, but there’s always less in your […]
92 Searches That Trigger Search Plus Your World
update: these are searches that trigger search for logged out users that show the SPYW highlight box on the right hand side. Google+ users logged in will see shared content from their circles on Google+ in the SERPs for longtail terms but not the highlight box. It’s been a little over a month since Google […]
We Review Lucky Orange: A CRO Tool We Love
This blog post was written by Joe Denton and Jenneva Vargas. There are a number of tools available that track conversion rates, bounce rates, and other conversion rate optimization (CRO) metrics – but Lucky Orange stands out from the others. What makes this tool great is its depth of data combined with the immediacy of […]
Time-Lapse Videos of TEDxSMU’s Commissioned Ice Sculpture Art Installation
Hundreds of people attending the TEDxSMU Disruption conference on Dec. 3, 2011, turned their attention to the artistic installation of an ice sculpture garden outside the Wyly Theatre in Dallas. TEDxSMU commissioned award-winning Dallas artist, Shane Pennington, to create the art he named “Transcendence” in The Dallas Arts District. Pennington received his inspiration for the […]