SEO – The Lord of the Rings Edition
Search Engine Optimization still seems to be a mystery to most people – even web-savvy people – even though we’re 15-ish years into it. In my short time in the field, I’ve come up with 2 SEO analogies that I believe can give a better perspective on SEO for newbs. 1. The Wizard Analogy Gandalf […]
Why You Should Follow Google Guidelines Even If It Means Lower Rankings (Initially)
As a business owner, you might have noticed that Google has been coming up with new updates to its algorithm more and more frequently. Those updates are implemented to cut down on spam and reduce manipulative techniques that have, for years, been used to rank high in Google’s SERPs. If you’ve been keeping up with […]
What Hockey, My Mother and Bird Crap Have to do with Social Media
I love brands – large and small. And, I love to see how marketers portray brand names in the marketplace – including their gaffs and successes. Like most people, I expect big brands to have the best presentations and marketing ploys. Why? Because those companies typically have massive budgets and powerhouse marketing teams and agencies. […]
Did Matt Cutts Put out the Bat Signal? – Why WrightIMC won’t be “outing” anyone
WrightIMC will not be participating in the “outing” of SEOs or SEO agencies for violating Google’s terms of service. There a couple of exceptions. We will out those that practice negative SEO that affects our friends or clients. We will out agencies that violate the rules without warning their clients of the implications – and […]
The Rebecca Black Dilemma: Which Blog Can I Take?
Google loves to make our jobs harder. First Panda and now Penguin, both have made gaining links an almost perilous endeavor. Many of the most popular tools to gauge the effectiveness and growth of SEO metrics have yet to catch up to Google’s increased pace of changes. We now live and work in a world […]
Affiliate Playbook 2012 Part II
We’re picking up right where we left off with part 2 of our coverage of Jeremy Palmer’s “Affiliate Playbook” session during the 2012 Affiliate Summit Central in Austin, Texas. In the first part, we addressed plays one through six of how to construct and execute your affiliate program. Steps seven through twelve are as follows: […]
Affiliate Playbook 2012 Edition Part I
Jeremy Palmer is a veteran when it comes to speaking at internet marketing conferences. He is a vocal supporter and advocate for the performance marketing industry. Jeremy’s e-books, webinars, affiliate playbook, and videos have been watched by thousands of affiliates. In his session, Affiliate Playbook 2012 Edition, Jeremy discussed 12 plays your affiliate business needs […]
The 7 Mistakes Killing Your Affiliate Program with Mike Nunez
Mike Nunez began his exciting affiliate marketing career while at UCF where he studied Computer Science. After starting his own successful affiliate marketing program, Wyndham Vacation Ownership, Mike was recruited to launch the LastMinuteTravel.com affiliate program. After three months, sales grew to $500K, making Mike realize the high demand for affiliate management with a low […]
Affiliate Summit Central Keynote Speaker – Maribel Sierra
Venturing to the heart of Texas for a conference isn’t a hard sell and as WrightIMC’s first Affiliate Marketing Summit, we’re quite pleased to be here. Our keynote speaker is Maribel Sierra, the Director of Social Media Services at Dell. She has been with the company for ten years and been featured as an authoritative voice […]
Spend Google’s Money: Google AdWords Grants
Becoming an expert at Google AdWords can reap massive dividends. Companies in every industry, of every size, have used Google’s PPC program to boost both site traffic and site sales. Yet, many companies remain on the fence, willing to learn but not willing to potentially waste money with poor ads. However, if you work with […]
