Digital Marketing News Roundup – August 30, 2013
A lot of news and events have happened this week in the Digital Marketing world. So, to prevent you from having to go through pages and pages of news, we’ve compiled the top 7 news pieces you should know about this week. Without further ado, here’s this week’s Digital Marketing News Roundup! Search Matt Cutts […]
Digital Marketing News Roundup – August 2, 2013
This is the first of our new Digital Marketing News August 2013 “Roundup” posts, where we’ll track the weekly news in digital marketing from Google to Facebook to groundbreaking marketing tactics and strategies. If you’ve been busy during the week and missed some of the latest news, then we’ll put it here every Friday. SEO […]
Top 3 “SEO” Red Flags
If You See These Warning Signs, RUN! Working in digital marketing, we come across a lot of, frankly, dishonest information in our routine research and client work. Today we’re going to look at some of the most common snake oil pitches that we see, and we’ll discuss why they’re a bad idea. Once you’ve avoided […]
Why Agencies NEED Admin Access in Google Analytics
How it Starts You’ve just landed the client. You’re setting up all the tracking. Both parties are excited to get started, and suddenly the client tells you, “I’m sorry, but we can’t grant Google Analytics Admin Access to your company.” Most of us have been in this scenario, and it can be rather disheartening. There […]
How Open Site Explorer’s ‘Just Discovered Tab’ Uncovered 884 Hacked Websites
Note: I’m not sure if this is a new exploit or not, WordPress security was made aware of my findings before this post. Late yesterday afternoon I got a tweet from David Higgens that Penguin 2.0 had rolled out. https://twitter.com/dhiggins1979/status/337369425411973120 I had a been in a dinner meeting pitching one of my side projects, but […]
What My Cat Taught Me about Link Building: An Educational Rant
Link building is the backbone of Internet marketing and has been the main topic of thousands of SEO blogs. It takes a long time to really understand its core principles, and it may even require some personal experience. My personal experience came from Fatty … my cat. Meet Fatty, A.K.A Hefty, Sir Fatness, or Count […]
Jenneva’s Extended Presentation of Content and Outreach Strategy
I am not sure how other speakers develop their talks, but I had a list of things I wanted to talk about last week at Pubcon Austin. But, 20 minutes goes by fast, especially when you are required to breathe. So, I wanted to provide the complete version of my presentation on Content Outreach Strategy. […]
State of Search – The Second Post
Scale. Let’s talk about scale and link building. Michael King started the conversation that lasted most of the day on scale and link building. He said, “Scale is code for: I’m Lazy.” Though there has been some internal debate at WrightIMC about the level at which we can scale link-building efforts, one thing remains true: […]
State Of Search Wrap Up Part 1
Let’s talk about the DFWSEM State of Search Conference that took place last week. I’ve had a few days to reflect on the epic awesomeness of the conference, and there are some great take-aways from the day. As I started writing this, I realized there was so much quality information to be shared that I […]
Will Affiliate Programs Help or Hurt Your SEO?
Affiliate marketing and SEO sound like they have a lot in common. Both are based on links and both can drive revenue, but take a while to get going. They are also both dependent on variables, some of which aren’t in your control. However, there are many rumors about Affiliate Programs and SEO. Here are […]