When to Use the Disavow Tool
In a post penguin world which one is better: proactive link building vs link disavow tools? I just got back from Pubcon Vegas, where I sat in a ton of sessions where speakers talked about how to get out of Panda and/or Penguin rankings holes. As SEOs, we all know the best practices: Create great […]
Is Bingiton Working?
Recently Microsoft’s search engine, Bing, ran a campaign much like the Pepsi Challenge where they claimed people who tried Bing like it more than Google with a 2:1 ratio. This didn’t really surprise me as I prefer Bing for some types of queries, such as local (they are the default search on my Google Android […]
Interview with Affiliate Marketing Expert, Josh Ewin – ASE12
While attending Affiliate Summit East 2012, I met Josh Ewin, the Director of Marketing for FortressITX. He’s been in the marketing industry since 1996 and has written for several industry magazines including Website Magazine and Ping!Zine. Since Josh is an expert in the affiliate marketing industry, I took the opportunity to ask him You’re here […]
The Elevator Pitch, Unique Selling Propositions, and Your Content
Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to customers online. Content is what settles in a box during shipping. It’s a number you put in a field on a spreadsheet. Content takes the soul out of the stories […]
Direct & Immediate Effects of Author Rank Part 2
This part two of our three of our series on Google’s Author Rank. To recap what we’ve already discussed: Author Rank is Google’s way of qualifying a writer’s authority on a topic. Google’s Panda = site quality. Author Rank = author quality. Google will judge your online reputation with the type of content you create. […]
Google Author Rank: Part 1, Measuring Influence
Google’s Author Rank is exactly what it sounds like: Google’s algorithmic rank of a particular author’s authority. Author Rank essentially enables online authors to become more visible, and at the same time, use their identity as a factor for ranking pages and sites. The Panda update pushed out by Google acts as a site quality […]
What Jersey Shore Can Teach SEOs About Outreach
There are people out there who believe Jersey Shore is the biggest waste of airtime since Fox started airing reruns of M*A*S*H (Seriously, who is still watching that show?). I’d argue, however, there are some valuable lessons SEOs can learn about SEO outreach from the mistakes and philosophies of the rowdy, promiscuous cast. There’s nothing […]
What Does Google AuthorRank Mean for SEO’ers?
We’re Going Back to High School – Where Your Reputation Matters Yep, Google has yet another update and it certainly won’t be the last. Google AuthorRank is sure to make a huge impact on how we and our clients rank in the SERPs. AuthorRank and SEO It’s Google’s job to point out the most relevant […]
SEO – The Lord of the Rings Edition
Search Engine Optimization still seems to be a mystery to most people – even web-savvy people – even though we’re 15-ish years into it. In my short time in the field, I’ve come up with 2 SEO analogies that I believe can give a better perspective on SEO for newbs. 1. The Wizard Analogy Gandalf […]
Why You Should Follow Google Guidelines Even If It Means Lower Rankings (Initially)
As a business owner, you might have noticed that Google has been coming up with new updates to its algorithm more and more frequently. Those updates are implemented to cut down on spam and reduce manipulative techniques that have, for years, been used to rank high in Google’s SERPs. If you’ve been keeping up with […]