The Rebecca Black Dilemma: Which Blog Can I Take?
Google loves to make our jobs harder. First Panda and now Penguin, both have made gaining links an almost perilous endeavor. Many of the most popular tools to gauge the effectiveness and growth of SEO metrics have yet to catch up to Google’s increased pace of changes. We now live and work in a world […]
Google’s New Documentation Penalty?
I hate paper. There, I said it. Anyone who knows me and loves me understands that I live in constant organized chaos. In elementary school, I had a Trapper Keeper that held all of my papers. They stuck out the sides, and to the layperson looked like a big mess. However, as long as someone […]
3 Simple Steps to Find Hidden Gems on Your Site
There are a few SEO tricks that I like to use from time to time, and one is finding web pages with good traffic but zero search visits. This can indicate that the page actually contains worthwhile information for consumers, but the search engines just aren’t bringing visitors to the page. Once you find those […]
Understanding The Search Engine Language
There are many opportunities in Internet marketing to show search engines exactly what they need to see in order to deliver the best search returns for their users. A popular topic in past months has been semantic markup, or search engine language that defines specific sections of a page. This gives you the ability to […]
92 Searches That Trigger Search Plus Your World
update: these are searches that trigger search for logged out users that show the SPYW highlight box on the right hand side. Google+ users logged in will see shared content from their circles on Google+ in the SERPs for longtail terms but not the highlight box. It’s been a little over a month since Google […]
Retargeting Potential Customers with Advertisements: Why Should You Do It?
This blog post is inspired by the January DFWSEM meeting on retargeting with speakers Shelley Ellis and James Moore. Before we answer the question in the headline, you probably want to know what, exactly, is retargeting? To put it simply, it is an online search’s second chance. When users visit your site, they get cookied […]
I Want My Wikipedia Back: Or, What the Hell are SOPA and PIPA?
So, you’ve noticed that black box over Google’s name on the search engine today, but you haven’t had time to click to find out what’s going down. (Which makes me feel awesome that you’re taking the time to read this!) And, you completely flubbed the trivia question about ambergris (whale barf) because Wikipedia is down […]
Google’s ‘Search Plus Your World’ + Your Website
Earlier this week Google announced a major update for logged in users that they dubbed “Search Plus Your World”. SEO’s and Social Media Marketers almost immediately reacted negatively to the news viewing it as an aggressive push for Google’s own social media network. Protesters claimed it is destructive to the current social websites enjoyed by hundreds of […]
The State of Search with Google and Bing
In the final meeting of DFWSEM, representatives from both Google and Bing present tonight on the state of search. But first, a quick introduction by Mark Barrera. The Future is Now Five points that search marketers need to target today: Mobile Personalization Social Local Search Behavioral Targeting “If you are not focused on these, you aren’t […]
Avoiding Digital Roadblocks
Let’s go back….way back, to the dark ages of 2008 – well maybe that’s an exaggeration. Three years ago, what did the online marketing landscape look like? Myspace was the dominating authority. Windows Live was a massive area but much like Siberia, it was virtually a no man’s land. If you look closely you may […]