Why Working with a Digital Marketing Agency Benefits Your Business
In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital age has created an entirely new problem-how do we have time to learn it all? New software and social platforms, tools […]
Be Secure..Or Else! – Google’s Chrome Forcing SSL Adoption
Imagine a potential client, customer, or subscriber attempting to sign up for your email list and receiving the following message, “This site is NOT SECURE.” Do you think they will readily share their private information with such a site? Beginning October 2017, this scenario will be reality for Google Chrome users. Google explained, “The new […]
SEO & UX Can’t Work Together? SEO is UX and Vice Versa
Web Design User Experience Let’s talk web design for a few minutes, shall we? I’m here to tell you that a website can be attractive and functional for actual human visitors – while also catering to search engine algorithms so that it can rank high on search engine results pages (SERPs) for relevant keywords. SEO […]
6 Digital Marketing Trends to Watch in 2015
Digital Marketing trends continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up So, what’s in store […]
How to Avoid Having Your Data Held Hostage
Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue this […]
PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong
In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer. In the recent cases, it was the public relations – or corporate communications – team that […]
Free SEO Browser Tools and Extensions
I’m always on the lookout for cool tools that make life as an SEO a little easier. There are thousands of seo browser extensions out there that are pretty handy and some that are, well, not so much. I thought I would share with you some of the free browser extensions that I find useful […]
Google my Business VS. Google Places – What’s changed in 2014?
Google My Business – What’s the Big Deal? Several days ago, Google dropped a bomb of a surprise on the search engine marketing community with the unveiling of its new “Google My Business” overhaul of its Google Places/Maps/Local/Plus Local hodgepodge of business services offerings. So, what’s new in Google My Business? Is this merely another addition […]
Help A Reporter Spam? Is Google Targeting Help a Reporter Out(HARO) Links?
My friend Bill Hartzer has created quite a kerfuffle in the SEO industry over the last couple of days. For those of you that haven’t been keeping up, Bill has been working with a client after their site received a manual penalty from Google for unnatural links – for the non-SEOs among us, that means […]
Sh#t My Offshore SEO ‘Guru’ Says
Our CEO, Tony Wright, recently wrote an article titled “Cheap SEO Costs Too Much.” I’ve written similar sentiments before on other sites and in the Future of SEO, where I noted that Internet marketing is only going to get more expensive as companies have to divest themselves of cheap link-building tactics and get back to […]