Winter Is Coming: SEO During Economic Downturns
I started my agency in 2008. That year, I attended the SMX conference at the Javitz Center in New York City. It was during this conference that the Dow plunged, suffering its worst points loss in history. I sat looking at the New York skyline, expecting to see stockbrokers jumping out of windows. Fortunately, I […]
Take a Stand: Building Links Through Social Responsibility
A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]
4 Link Building Ideas That Won’t Get You Into Hot Water
I’m hearing lots of talk in the SEO community questioning the value of building links. The current SEO trends seem to be leaning toward focusing on the technical aspects of SEO and leaving link building as an afterthought – or not a thought at all. I think technical SEO is extremely important and a great technical SEO professional is […]
Do These 5 Things & You Will Rank Higher Than Your Competitor
Yes, You Can Do SEO Yourself by Learning the SEO 5C’s SEO is not rocket science. SEO is more akin to plumbing. Anyone can learn how to fix a sink by watching a bunch of YouTube videos. But you better be sure that you have the time and patience to learn how to fix that […]
Why Your SEO Keyword Research Needs to Evolve & Focus on Topics
For most of us, one of the first things we do when optimizing a site is to perform SEO keyword research. Millions of pixels and column inches have been spent outlining various different keyword strategies. SEO professionals spend millions of dollars each year to track keyword rankings, much to Google’s chagrin. The Evolving Search Query The […]
What Does It Mean to ‘Do SEO’?
Several years ago, it became apparent that what we were doing wasn’t working. We were trying to create easy to understand SEO programs for potential clients, outlining what would be done each month on the prospect’s behalf should they sign on the dotted line. A typical monthly plan might look something like this: Optimization of […]
5 Things Every SEO Professional Should Be Thankful For
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t fight over the wishbone of turkey together, our industry family has a lot to be thankful for. Things are far from perfect in the world of SEO, but this industry […]
Google’s Baby Algorithms: How to Think About Them for SEO
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm.Everyone from Ivy League PhDs to street smart elementary school dropouts search for a silver […]
Digital Marketing News Roundup – December 13, 2018
A lot of digital marketing news has happened in the last few weeks, and we don’t want you to be left out in the cold. So we made a list of the top digital marketing news stories in digital marketing that occurred to help you thaw out a little bit. SEO Why Search Engine Land […]
Being Transparent With SEO Strategies and Tactics
At WrightIMC, we will always be transparent with our SEO strategies and tactics. We don’t believe there are above-board, white hat SEO trade secrets. Disclaimer: We don’t reveal client trade secrets or details that we are asked to keep to ourselves – especially. The SEO strategies and tactics we employ as SEO professionals are an […]