Digital Marketing News Roundup – October 22, 2021
There was a great deal of activity in the digital marketing world during the week of October 18th, and here are some highlights … Sheri Byrne-Haber wrote a very interesting piece regarding a recent lawsuit in which a company was sued for non-compliance with accessibility standards on their website. The company in question was using […]
Digital Marketing News Roundup – October 15, 2021
Here are some items of note from the digital marketing world we spotted during the week of October 11, 2021 … The FTC sent messages to more than 700 businesses warning them about not disclosing paid reviews and endorsements. The FTC has long considered paid reviews and endorsements as advertising that must be disclosed. While […]
Digital Marketing News Roundup – October 8, 2021
Here are some items of note from the digital marketing world we spotted during the week of October 4, 2021 … Google announced an experiment in which more “persistent” search results appear in the browser. One of these, called “Side Panel Search” keeps recent search results visible in the browser window. If someone clicks on […]
Digital Marketing News Roundup – October 1, 2021
There’s rarely a shortage of happenings in the digital marketing world, and the week of September 27, 2021, was no exception. Here are some items of note we spotted this week … Based on measurements and observations, there was an update to Google’s algorithms starting on Friday, September 25th, into Saturday, September 26th. Google does […]
WrightIMC Day at Digital Summit Detroit
Digital Summit Detroit was an in-person conference held at the TCF Center on September 15th and 16th. The TCF Center is located on Detroit’s waterfront. The large windows facing south offer some excellent views of the ships heading up and down the river as well as Windsor, Ontario, Canada just to the south. WrightIMC’s two […]
Digital Marketing News Roundup – September 24, 2021
There were quite a few interesting items that came up during the week of September 20th. Here are just a few ,,, Mozilla, the company behind the Firefox browser, is testing a swap of the default search engine to Bing, according to a piece on Search Engine Roundtable. This is an interesting development considering that […]
Digital Marketing News Roundup – September 17, 2021
This past week, VP of Operations, Elmer, and SEO Intern, Danielle, spent two days of digital marketing learning at Digital Summit Detroit. Elmer also did a presentation on SEO content strategy on Thursday afternoon. We’ll have a report on that event soon. In the meantime, here are a couple of items we caught during the […]
Digital Marketing News Roundup – September 10, 2021
There is always a lot going on in the world of digital marketing. Here are some of the things we paid attention to during this past week … Search Engine Journal released “The State of SEO 2021” report this past week. There is some very interesting information in there, with data derived from survey results […]
Boost Your Local SEO with Local Business Schema
So you have a local business and you’re looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way to boost your website in the search engine results pages is schema markup. Specifically for local businesses, Local Business Schema. What is Schema? Simply […]
7 Actionable Tips to Break Into Google’s Map Pack
If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as could be. Those were the days! Then in August 2015, Google updated their Search Engine Results Pages (SERPs) to […]