How to Avoid Having Your Data Held Hostage
Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue this […]
How to Link Google AdWords & Analytics to Get More Data (With Screenshots)
For search engine marketers (SEMs), data is king. More data represents a better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a daily basis, but very few use […]
Google Analytics: How to Export All Keywords to CSV File
If you’re using Google Analytics, it is likely that you already understand the power of knowing the keywords that brought visitors to your site. Keyword research is a powerful tool, and getting all of your keywords into a CSV file for easy reading is critical. The new version of Google Analytics that is currently in beta […]