How to Avoid Having Your Data Held Hostage

data on printed out papers being held

Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue this […]

How to Link Google AdWords & Analytics to Get More Data (With Screenshots)

analytics of ppc campaign

For search engine marketers (SEMs), data is king. More data represents a better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a daily basis, but very few use […]

Google Analytics: How to Export All Keywords to CSV File

a computer screen with a menu up on it for exporting a csv file

If you’re using Google Analytics, it is likely that you already understand the power of knowing the keywords that brought visitors to your site. Keyword research is a powerful tool, and getting all of your keywords into a CSV file for easy reading is critical. The new version of Google Analytics that is currently in beta […]