10 Essential Elements of a High-Performing Landing Page
Welcome to the digital marketer’s toolkit, where landing pages stand out as the unsung heroes in the quest for conversions. These standalone web pages are crafted with a single focus in mind: to take visitors from “just browsing” to “action taken.” Whether it’s signing up for a newsletter, downloading a guide, or making a purchase, […]
The Invaluable Asset of Experience in SEO
Embracing Experience: The Unmatched Value of SEO Expertise In the crazy, always-changing world search engine optimization (SEO) landscape, experience stands as a towering beacon, guiding strategies and decisions with a seasoned understanding. At WrightIMC, we’ve seen firsthand the profound impact that years of SEO practice can have on the effectiveness of digital marketing efforts. This […]
Social Media and SEO: How They Work Together
Let’s talk about two giants in the digital marketing world: Social Media Marketing and SEO. You might think they’re doing their own thing, with social media all about catchy posts and hashtags to grab attention on platforms like Facebook, Instagram, and X, while SEO seems like it’s all about playing hide and seek with Google’s […]
Voice Search Optimization: The Future of SEO
Embracing Voice Search Optimization: Navigating the New Frontier in Digital Marketing Voice Search Optimization (VSO) is rapidly becoming a cornerstone in the realm of digital marketing. As our daily interactions with technology become more conversational, thanks to the proliferation of voice-activated devices, understanding and implementing VSO is no longer an advantage; it’s a necessity for […]
How We Keep Up With Search Engine Algorithm Changes
Navigating Search Algorithm Changes Throughout the Years In the dynamic realm of digital marketing, one thing is crystal clear: change is the only constant. Search algorithms are central to this dynamic landscape – the algorithms that power the engines to propel online visibility and success. These algorithms have undergone significant transformations over the years, reshaping […]
5 Common SEO Mistakes and How to Avoid Them
When it comes to building a successful website that attracts interested prospects and users seeking information about your products or services, Search Engine Optimization (SEO) is key. SEO is the process of optimizing a website to show up on the search engine’s first page of results. Ideally, when a user types a query into Google […]
Google Announces “Helpful Content” Update – What You Need To Know
On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]
Why A Website’s Folder Structure Is Important for SEO
Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let’s dig into this a bit. First off, you may be asking what we mean by “flat directory structure.” This means that content […]
Boost Your Local SEO with Local Business Schema
So you have a local business and you’re looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way to boost your website in the search engine results pages is schema markup. Specifically for local businesses, Local Business Schema. What is Schema? Simply […]
7 Actionable Tips to Break Into Google’s Map Pack
If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as could be. Those were the days! Then in August 2015, Google updated their Search Engine Results Pages (SERPs) to […]
