Google Announces “Helpful Content” Update – What You Need To Know
On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]
Why A Website’s Folder Structure Is Important for SEO
Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let’s dig into this a bit. First off, you may be asking what we mean by “flat directory structure.” This means that content […]
Boost Your Local SEO with Local Business Schema
So you have a local business and you’re looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way to boost your website in the search engine results pages is schema markup. Specifically for local businesses, Local Business Schema. What is Schema? Simply […]
7 Actionable Tips to Break Into Google’s Map Pack
If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as could be. Those were the days! Then in August 2015, Google updated their Search Engine Results Pages (SERPs) to […]
Should You Disavow Links That Are Stealing Important Rankings With Syndicated Content?
Article first appeared on Search Engine Journal: https://www.searchenginejournal.com/disavow-links-syndicated-content/391426/#close. What should you do when another site is outranking your site for your own content? Learn whether you should use the disavow tool and why. Canonicalization Over Disavow To answer the question specifically, I have to make a few assumptions. I’m assuming that the site in question […]
An Adaptive Framework for Link Building Campaigns
Article first apperared on Search Engine Journal: https://www.searchenginejournal.com/optimize-website-tiny-niche/345846/#close A consistent complaint I hear from SEO professionals, both veterans and those new to the industry, is that link building is hard. Yes. Link building is hard. Link building is hard, but it’s not impossible. Link building seems difficult because, on the surface, it’s hard to know exactly where […]
How Do You Effectively Optimize Your Website in a Tiny Niche?
Article first apperared on Search Engine Journal: https://www.searchenginejournal.com/optimize-website-tiny-niche/345846/#close Most of Our Data Is an Estimate Most of the tools of the SEO trade aren’t exactly models of accuracy. Even the tools that come straight from the search engines don’t give us numbers that truly match reality. If you think the Google Keyword Planner’s numbers […]
The Great Google/SEO Communications Conundrum
Google is certainly good at throwing wrenches into SEO processes. Google likes to channel their inner coach from the movie “Dodgeball”. “If you can dodge a wrench, you can dodge a ball.” – Patches O’Houlihan. Patches O’Houlihan might as well be Google’s John Mueller, throwing heavy metal objects at SEO professionals. One such recently hurled […]
Digital Extortion: Don’t Let Your Data Be Held Hostage
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising. As we went about our onboarding checklist, we ran into a snag. The small business had never had direct access to their Google Analytics […]
What Is the Best Way to Track Organic Conversions?
Best Way to Track Organic Conversions This seemingly simple question has a lot of answers. And as with many questions surrounding SEO, the overarching answer is – it depends. On the surface,the best way to track organic conversions is pretty straightforward. Most SEO professionals use Google Analytics to track conversions. Google Analytics is simple […]