CES Gadgets and the Future of Internet Marketing
Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, you’re […]
Results.Give.Knowledge – Five marketing changes in 2013 that taught us what to do in 2014
The results you get, both good and bad, give you the knowledge to better yourself in the future. This applies to both marketing and life in general. Usually, around this time of year, I’ll sit back, reflect on the year before, and talk about how great things were. For the past five years, I’ve talked […]
A Simple Formula for Building Authority
We still call links “the currency of the Internet.” Most of our SEO and content marketing tactics are still aimed at earning links back to our website, or our clients’ websites, in order to show an “authority signal” to search engines, so they will rank the sites higher in search results for given phrases. Earning […]
Are You Being Watched By Your Favorite Retailer?
Have you ever been walking through one of your favorite retailers and all of a sudden you feel your phone vibrating to alert you of an email that has just come through? You open it and all of a sudden a coupon from the retailer – that you are currently standing in – shows up. […]
Lessons Marketers can Learn from Video Game Advertising & Marketing
Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. In 2013, we’re moving into the eighth generation of home video game consoles, with the PlayStation […]
Digital Marketing Agencies – Today’s Non-Tangible KPIs
After a couple of decades, most of us understand that the online landscape is going to be ever-changing. Internally, businesses are beginning to appreciate the amount of ongoing effort it takes to maintain online visibility – and the power of good online marketing. Many businesses now understand that they need to be versed in terms such […]
Is Bingiton Working?
Recently Microsoft’s search engine, Bing, ran a campaign much like the Pepsi Challenge where they claimed people who tried Bing like it more than Google with a 2:1 ratio. This didn’t really surprise me as I prefer Bing for some types of queries, such as local (they are the default search on my Google Android […]
Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs
Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament, and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of us. […]
The Elevator Pitch, Unique Selling Propositions, and Your Content
Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to customers online. Content is what settles in a box during shipping. It’s a number you put in a field on a spreadsheet. Content takes the soul out of the stories […]
What I Didn’t Learn About Marketing in College
The world of marketing changes constantly. It’s been in a dynamic state of evolution for the past 17 years since the Internet came into commercial use. With this surge in new market opportunities, there’s plenty of room for marketing specialists to take advantage of the digital environment. One would think that marketing students would be […]
