Why Digital Advertisers Deserve Access to WhatsApp Data (and why users should be on board)
One of the world’s leading social media apps, WhatsApp, remains largely inaccessible to digital advertisers. This is a disservice to both users of the app (who would benefit from an improved online experience) and to digital marketers (who currently have a limited viewpoint on their campaigns). WhatsApp is a leading platform for content sharing North […]
Your Website – Another Business Asset
What’s a business asset? Most of you reading this can answer that question immediately. If you own or manage a business and are asked, you can likely list off quite a few things that are assets of your business. Investopedia defines a business asset as … an item of value owned by a company. Business […]
Why Working with a Digital Marketing Agency Benefits Your Business
In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital age has created an entirely new problem-how do we have time to learn it all? New software and social platforms, tools […]
Be Secure..Or Else! – Google’s Chrome Forcing SSL Adoption
Imagine a potential client, customer, or subscriber attempting to sign up for your email list and receiving the following message, “This site is NOT SECURE.” Do you think they will readily share their private information with such a site? Beginning October 2017, this scenario will be reality for Google Chrome users. Google explained, “The new […]
People Buy What You Do, Not Why You Do It
I don’t know if marketers tell more lies to their clients … or themselves. I think the disingenuousness of modern marketing stems from a need to justify what it is. People need stuff to live, you make money from selling this stuff, and marketing gets people to buy your stuff. As long as humans have […]
6 Digital Marketing Trends to Watch in 2015
Digital Marketing trends continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up So, what’s in store […]
How to Avoid Having Your Data Held Hostage
Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue this […]
Why Aren’t You Using Call Tracking Already?
I believe that dynamic call tracking is one of the best resources a company can have if the company supports leads over the phone. It can help solve many problems, including provide proper attribution, and it saves companies far more than the minimal monthly fees. In full disclosure, I receive no rewards or benefits from, […]
Help A Reporter Spam? Is Google Targeting Help a Reporter Out(HARO) Links?
My friend Bill Hartzer has created quite a kerfuffle in the SEO industry over the last couple of days. For those of you that haven’t been keeping up, Bill has been working with a client after their site received a manual penalty from Google for unnatural links – for the non-SEOs among us, that means […]
CES Gadgets and the Future of Internet Marketing
Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, you’re […]
