Remembering Steve Jobs
The revolution he created could most likely be traced back to the 1984 Super Bowl. Computer giant IBM was comfortably in the lead mid-way through the 3rd quarter. But a plucky underdog was about to launch the ultimate trick play. Viewers were captivated by a 90-second commercial, telling them nothing other than that the game […]
The Kama Sutra of Web Design and Development
Design is thinking made visual. – Saul Bass Saul Bass couldn’t have said it any better. We use design to make information more engaging because, let’s face it, reading isn’t always fun. Now that everyone’s attention span has declined (like the economy), it’s especially difficult to keep your readers interested and coming back for more. […]
A Proactive Crisis Communication Starter Kit (or) Why Nobody is Buying What We’re Selling
Do you know what your employees say in their off-time about the company? Do they know what they can and can’t say? If you answered no to either of those questions, and you’ve got more than 10 people in your organization, you need to stop reading this and call 469-277-8150 or fill out the form […]
How to Buy Mobile Advertising
Mobile banner ads – anyone who’s used the free version of a mobile app has seen them. To most of us, they’re simply a part of life, like commercials, billboards or those giant posters at airports. For marketers, however, figuring out how to promote a product or service through these ever-present banners is like finding […]
The 5 Benefits of a WordPress Site
Web presence is typically a term haplessly strewn across conference room tables when discussing a new website. Everyone wants to ensure their new site packs web presence. Unbeknownst to the jargon droppers, however, is that a website cannot create web presence. Sure, it’s a start but at the end of the day people will only […]
WrightIMC Changes Name to Reflect Offerings
WrightIMC announced today that it is changing its name to better reflect the full-scope of services available from the firm. The firm’s new name will be WrightIMC. The name change – actually more an acronym definition change – highlights the firm’s evolution from an “interactive marketing consultancy” into a full-service “integrated marketing communications” agency. The […]
Google+ at One Week Old
Today is my seventh day using Google+. That’s not bragging – I didn’t get an invite until two days after it launched. The horror! Seriously, I’m the guy who vowed to abstain from Facebook in perpetuity because of its bad privacy policy and terms of service, as well as the inability to keep my various […]
Ford Chronicles: Weren’t You Hanging On My Wall?
Luke Phillips’, Social Media Evolution: Or How I Traveled America Using Ford’s Credit Card blog series about his’ Ford journey ends with meeting a legend. If you missed the first parts of the journey, follow the links and we’ll be waiting for you when you get back! Part 1 Part 2 Part 3 Over the hill and … […]
Ponds that Aren’t Ponds and Other Rodeos
Social Media Intern Luke Phillips has given us the behind the scenes look at his Ford sponsored trip to Minnesota of all the happenings that were left on the cutting room floor. Today we’re bringing your Part 3 of the 4 Part series. If you missed them, the trailer can be viewed here, and the […]
Still Using Fords Credit Card
The second part of a four part series, Luke Phillips continues with his chronicles of the Ford adventure. Here is Part One if you’ve missed it. From Snow to Snow: The night before we were set to begin filming, St. Louis was dumped with five inches of snow. The snow allowed us to see the crew, Californians, […]