Do This Now: Online Marketing Words of Wisdom From Tony Wright
“It’s more than a plan, it’s a philosophy.” Entering the online marketing world is overwhelming. You may feel nauseous at first as if someone spun you around 10 times and then told you to walk straight. Thankfully it’s not an impossible task. Tony Wright, CEO of WrightIMC, has been there. After building a company from […]
Top 10 Facebook Tips: For Building Brand Marketing and Engaging Content
Facebook is important, it’s huge. We get it. But are we only fooling ourselves? Facebook marketing requires a strategy to reach out to people that matter to your brand the most. You know your business best, a consultant can only take you so far. So whether you keep your social media strategy in-house or outsource […]
Proactive Reputation Management
“If I tell my Facebook friends about your brands, it is because I like my friends – not because I like your brand.” – Mike Arauz, Undercurrent. That is the gist of what people are doing with your brand in online communities. So what are you doing about it? Why do people complain online? The […]
Create an Optimized PPC campaigns for SMBs
Tim Mayer, Chief Strategy Officer of Trada has an extensive background in paid search, SEO and natural search with Yahoo, lnktomi, and Overture. His experience with these companies has given him the insight to develop solutions for small businesses who want successful paid search campaigns. What are the challenges for SMB campaigns? Small budget Small […]
Do You Know Your Brand’s Reputation?
“Reputation management is one of the hottest topics in online marketing. Protect your reputation and brand online with the right strategies in SEO, PR, PPC and social media. Reputation management issues will be harder to manage as time goes on, so if you haven’t already had a problem in this area – be prepared” Is […]
David Baker’s “10 Mistakes Agency Principals Make” at AIGA DFW
“They don’t teach you this type of stuff in school, but we will tonight.” David Baker David Baker graced us with his presence last night at the Clampitt Creative Center for the AIGA (American Institute of Graphic Arts) DFW event. Baker, a leading management consultant to the creative services profession, gave us the scoop on the […]
The Best Shopping Cart Software is the One that Fits Your Particular Needs
Whether you are a seasoned offline merchant who wants to expand your business online or you are completely new to eCommerce, you’ll need to figure out which shopping cart solution to choose. Many people will Google shopping cart reviews or interact with online eCommerce communities to find the best service. Of course, there are many opinions about […]
Smart Business is a Social Business
SMC Dallas convenes once again for another monthly meeting, this time inviting Michael Brito of Edelman Digital. As Senior Vice President of Social Business Planning, he leads the digital team in a series of efforts to guide, grow, and drive new business as well as maintaining strong relationships with existing clients. In addition to his […]
A Simple Primer on Digital Marketing
With the continued growth of the Internet, digital marketing has come into its own as an aspect of business marketing. Digital marketing can take many forms, including traditional methods such as radio and television. However, creating methods of reaching a wider range of potential customers with online technologies is the current Holy Grail. Online marketing […]
WrightIMC Takes on TEDxSMU
Who are the thought leaders of the future? TedxSMU is on a mission to discover these individuals and bring their innovative ideas to the forefront of groundbreaking discussion – but there can only be one. Over the course of a couple of hours, 11 participants battle it out to fill the last slot in the […]