The Power of Imagery in Building Your Brand
When it Comes to Branding, Images Just Work Kids who haven’t learned to read expect a 4-piece chicken nugget dinner when they see a bright yellow “M” on a cherry red background. Anyone who’s ever seen a computer knows what it means when they see the silhouette of an apple with a single leaf and […]
More Than Just Calculators: TI Defines Its Community
When you think of Texas Instruments the first thing that probably comes to mind is the brick styled TI-83 (or 80’s series) calculators that cost too much and are probably somewhere lost in the matrix. Well not necessarily for me. Texas Instruments has been a central part of my life and incidentally helped me through […]
Retargeting Potential Customers with Advertisements: Why Should You Do It?
This blog post is inspired by the January DFWSEM meeting on retargeting with speakers Shelley Ellis and James Moore. Before we answer the question in the headline, you probably want to know what, exactly, is retargeting? To put it simply, it is an online search’s second chance. When users visit your site, they get cookied […]
I Want My Wikipedia Back: Or, What the Hell are SOPA and PIPA?
So, you’ve noticed that black box over Google’s name on the search engine today, but you haven’t had time to click to find out what’s going down. (Which makes me feel awesome that you’re taking the time to read this!) And, you completely flubbed the trivia question about ambergris (whale barf) because Wikipedia is down […]
3 Tips and Tools for Efficient Web Development
This is the first in a series of posts on efficient web development. Subscribe to our blog or check back for future updates and posts. At WrightIMC, we’re always looking for ways to improve our productivity. Whether this means optimizing code, or debugging errors more rapidly—efficiency is something we can all work on improving. Luckily, […]
This is Not a Humble-Brag, This is Just a Brag
In the next couple of weeks, blogs worldwide will be rife with posts recounting the year that was 2011. You’ll see the top 10 lists, recollections of world events, and recaps of personal achievements. You’ll also see goals for the new year – bright, shiny and full of hope. It’s a great time for all […]
WrightIMC Experiences TEDxKIDS Part 2
Peter Thum “You can turn your dreams into reality. Even if you don’t know what you want to do, your dream is out there.” We keep the speaker coverage moving with Peter Thum. He begins by building on the epiphany theme. When he was younger, he thought he would be a doctor after his father […]
WrightIMC Experiences TEDxKIDS Part 1
Just sitting in the Wyly Theater watching the behind the scenes work of TEDxSMU Kids is exciting enough. But the theater hasn’t sold out just for the purpose of being here. As if sponges are drawn to water, attendees have gathered to soak up knowledge and participate in this exclusive experience. Although the theater is […]
The State of Search with Google and Bing
In the final meeting of DFWSEM, representatives from both Google and Bing present tonight on the state of search. But first, a quick introduction by Mark Barrera. The Future is Now Five points that search marketers need to target today: Mobile Personalization Social Local Search Behavioral Targeting “If you are not focused on these, you aren’t […]
Avoiding Digital Roadblocks
Let’s go back….way back, to the dark ages of 2008 – well maybe that’s an exaggeration. Three years ago, what did the online marketing landscape look like? Myspace was the dominating authority. Windows Live was a massive area but much like Siberia, it was virtually a no man’s land. If you look closely you may […]