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State of Search – The Second Post

person on iphone using google to search

Scale.  Let’s talk about scale and link building.  Michael King started the conversation that lasted most of the day on scale and link building.  He said, “Scale is code for: I’m Lazy.”  Though there has been some internal debate at WrightIMC about the level at which we can scale link-building efforts, one thing remains true: […]

From Around the Bullpen: WIMC’s Response to Facebook’s Pay to Reach Terms

social media apps in folder on iphone

Basically, Facebook wants brands to make you pay to receive the love from your fans who already, well, like you. So when TechCrunch rolled out its guest post from Robin Grant over at We Are Social last Friday we launched into a company-wide discussion on what the hell is going on. Take a look at our responses. […]

State Of Search Wrap Up Part 1

conference audience at a wide view angle

Let’s talk about the DFWSEM State of Search Conference that took place last week.  I’ve had a few days to reflect on the epic awesomeness of the conference, and there are some great take-aways from the day.  As I started writing this, I realized there was so much quality information to be shared that I […]

Will Affiliate Programs Help or Hurt Your SEO?

coworkers in office with a city view

Affiliate marketing and SEO sound like they have a lot in common. Both are based on links and both can drive revenue, but take a while to get going. They are also both dependent on variables, some of which aren’t in your control.  However, there are many rumors about Affiliate Programs and SEO.  Here are […]

How to Link Google AdWords & Analytics to Get More Data (With Screenshots)

analytics of ppc campaign

For search engine marketers (SEMs), data is king. More data represents a better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a daily basis, but very few use […]

When to Use the Disavow Tool

coworkers in a conversation about when to use disavow tool

In a post penguin world which one is better: proactive link building vs link disavow tools? I just got back from Pubcon Vegas, where I sat in a ton of sessions where speakers talked about how to get out of Panda and/or Penguin rankings holes. As SEOs, we all know the best practices: Create great […]

Is Bingiton Working?

person working on laptop with analytics on screen

Recently Microsoft’s search engine, Bing, ran a campaign much like the Pepsi Challenge where they claimed people who tried Bing like it more than Google with a 2:1 ratio. This didn’t really surprise me as I prefer Bing for some types of queries, such as local (they are the default search on my Google Android […]

Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs

marketing team meeting with marketing strategy on whiteboard

Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament, and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of us. […]

Interview with Affiliate Marketing Expert, Josh Ewin – ASE12

large crowd at conference pictured from above

While attending Affiliate Summit East 2012, I met Josh Ewin, the Director of Marketing for FortressITX. He’s been in the marketing industry since 1996 and has written for several industry magazines including Website Magazine and Ping!Zine. Since Josh is an expert in the affiliate marketing industry, I took the opportunity to ask him  You’re here […]

5 Quick Tips on Enhancing Your Web Analytics

man on a laptop optimizing his website code

Many people may look at Web Analytics and think “Oh, so boring.” But it was a packed house at the DFWSEM’s August meeting.  The truth is, web analytics is the key to determining ROI and gauging your marketing efforts. So for a room filled with online marketing professionals, we were on the edge of our […]