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How to Leverage Influencer Marketing for Your Brand

influcners vlogging

Leveraging influencer marketing is key to your brand’s success on social media. Influencers, individuals with significant online followings, hold the power to connect with your target audience authentically. This article explores the essentials of identifying, collaborating with, and measuring the impact of influencers. By understanding the fundamentals of this dynamic marketing strategy, businesses can tap […]

Why Content is Still King in Digital Marketing

person typing on laptop creating content marketing assets

Creating relatable content is the key to resonating with your audience. While we are living in an era of interconnectivity, the role of content has become the backbone of effective communication for your brand.   This analysis dives into the significance of content marketing, explaining its multifaceted benefits – from fostering trust and educating audiences to […]

WrightIMC Day at Digital Summit Detroit

small conference discussion room

Digital Summit Detroit was an in-person conference held at the TCF Center on September 15th and 16th. The TCF Center is located on Detroit’s waterfront. The large windows facing south offer some excellent views of the ships heading up and down the river as well as Windsor, Ontario, Canada just to the south. WrightIMC’s two […]

WrightIMC Represents at Digital Summit Detroit 2021

a large conference audience

In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center. Elmer’s session is titled “Performing Consumer Research-Oriented Organic Search.” It will help those in attendance understand some of the […]

WrightIMC Represents at Pubcon Florida 2021

person asking for crowd participation during a conference

For many of those in the digital marketing world, Pubcon is a “can’t miss” event. Now in its 20th year, Pubcon has grown from an informal gathering of like-minded search marketers to a large, multi-track event held 2-3 times annually. Two of the search engine optimization and online reputation management experts at WrightIMC will make […]

From Around the Bullpen: WIMC’s Response to Facebook’s Pay to Reach Terms

social media apps in folder on iphone

Basically, Facebook wants brands to make you pay to receive the love from your fans who already, well, like you. So when TechCrunch rolled out its guest post from Robin Grant over at We Are Social last Friday we launched into a company-wide discussion on what the hell is going on. Take a look at our responses. […]

WrightIMC Experiences TEDxKIDS Part 2

conference audience during presentation

Peter Thum “You can turn your dreams into reality. Even if you don’t know what you want to do, your dream is out there.” We keep the speaker coverage moving with Peter Thum. He begins by building on the epiphany theme. When he was younger, he thought he would be a doctor after his father […]

WrightIMC Experiences TEDxKIDS Part 1

peoples body language during conference discussion

Just sitting in the Wyly Theater watching the behind the scenes work of TEDxSMU Kids is exciting enough. But the theater hasn’t sold out just for the purpose of being here. As if sponges are drawn to water, attendees have gathered to soak up knowledge and participate in this exclusive experience. Although the theater is […]

Do This Now: Online Marketing Words of Wisdom From Tony Wright

marketing team in a meeting

“It’s more than a plan, it’s a philosophy.” Entering the online marketing world is overwhelming. You may feel nauseous at first as if someone spun you around 10 times and then told you to walk straight. Thankfully it’s not an impossible task. Tony Wright, CEO of WrightIMC, has been there. After building a company from […]

WrightIMC Takes on TEDxSMU

conference audience looking interested in speaker

Who are the thought leaders of the future? TedxSMU is on a mission to discover these individuals and bring their innovative ideas to the forefront of groundbreaking discussion – but there can only be one. Over the course of a couple of hours, 11 participants battle it out to fill the last slot in the […]