For many of those in the digital marketing world, Pubcon is a “can’t miss” event. Now in its 20th year, Pubcon has grown from an informal gathering of like-minded search marketers to a large, multi-track event held 2-3 times annually. Two of the search engine optimization and online reputation management experts at WrightIMC will make appearances on the speaking platform during the upcoming Pubcon Florida 2021 conference. CEO, Tony Wright, and VP of Operations, Elmer Boutin, will share from their depth of knowledge and experience during the 3-day event being held on August 3-5, 2021 in Miami, Florida.
Tony will share the platform with PR expert Lisa Buyer, President and CEO of The Buyer Group in a session entitled “Post-Pandemic Digital PR and Reputation Management Mistakes and Musts.” The search engines have started to include reputation into their algorithms in order to help their users get reliable, expert information. It’s important for business owners, especially those who are involved in businesses related to medicine, finances and other key areas to understand how this works in order to out-do competitors who may not pay attention to their online reputation. In this session you will learn some common pitfalls to avoid as well as some helpful tips to proactively manage your online reputation.
Elmer will be participating in 2 areas during the event. On Tuesday, he will act as instructor during the Advanced Core SEO Masters Group Workshop. He will be teamed up with SEO veterans Eric Enge, General Manager with Perficient as well as co-author of The Art of SEO, and Joe Latrato, Founder and President of Tandem Interactive. This intensive, all-day workshop will cover SEO topics ranging from a review of the basics to advanced technical SEO, content as well as link building and tools to make SEO work easier and more efficient.
Elmer will also share the platform with Michael King, Managing Director of iPullRank, in “Building a Content System for All Intents.” Modern search engines are all about getting information to their users in 1 click or less based on the intent of the search. It is critical for all businesses to understand that “brochureware” websites are not very effective. In order to earn attention through search, it’s critical to understand what information people seek and the terms they use when they search. This session will help you better understand this important customer acquisition and retention aspect to your website.