10 Essential Elements of a High-Performing Landing Page
Welcome to the digital marketer’s toolkit, where landing pages stand out as the unsung heroes in the quest for conversions. These standalone web pages are crafted with a single focus in mind: to take visitors from “just browsing” to “action taken.” Whether it’s signing up for a newsletter, downloading a guide, or making a purchase, […]
Social Media and SEO: How They Work Together
Let’s talk about two giants in the digital marketing world: Social Media Marketing and SEO. You might think they’re doing their own thing, with social media all about catchy posts and hashtags to grab attention on platforms like Facebook, Instagram, and X, while SEO seems like it’s all about playing hide and seek with Google’s […]
Maximizing Your Digital Marketing Strategy: The Power of Aligning PPC and SEO
In the digital marketing realm, PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are not just strategies; they are the powerhouse duo that can catapult your brand to the forefront of the competitive digital landscape. WrightIMC is here to unveil how blending these two can create a marketing symphony that resonates with success. Creating Harmony Between […]
Voice Search Optimization: The Future of SEO
Embracing Voice Search Optimization: Navigating the New Frontier in Digital Marketing Voice Search Optimization (VSO) is rapidly becoming a cornerstone in the realm of digital marketing. As our daily interactions with technology become more conversational, thanks to the proliferation of voice-activated devices, understanding and implementing VSO is no longer an advantage; it’s a necessity for […]
How We Keep Up With Search Engine Algorithm Changes
Navigating Search Algorithm Changes Throughout the Years In the dynamic realm of digital marketing, one thing is crystal clear: change is the only constant. Search algorithms are central to this dynamic landscape – the algorithms that power the engines to propel online visibility and success. These algorithms have undergone significant transformations over the years, reshaping […]
5 Common SEO Mistakes and How to Avoid Them
When it comes to building a successful website that attracts interested prospects and users seeking information about your products or services, Search Engine Optimization (SEO) is key. SEO is the process of optimizing a website to show up on the search engine’s first page of results. Ideally, when a user types a query into Google […]
Google Announces “Helpful Content” Update – What You Need To Know
On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]
Digital Marketing News Roundup – July 8, 2022
We’ve taken a little break from our Digital Marketing News Roundups this summer, but the work here at WrightIMC is anything but slow. Not only have we been busy doing great work for our clients, but we’ve also shared some great information with the digital marketing community in general … David Ogletree, our PPC Director, […]
Digital Marketing News Roundup – April 29, 2022
Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta … There has been a recent spate of spam emails sent to website owners with false Digital Millenium Copyright Act (DMCA) requests. The scammers […]
Digital Marketing News Roundup – April 22, 2022
There were some security-related announcements and news from Google on how they fight spam in search results in the past few days. Here are the highlights … A security flaw was discovered in the Elementor WordPress theme that could, under the right circumstances, allow a malicious user to take over a website. Elementor has issued […]
