How We Keep Up With Search Engine Algorithm Changes
Navigating Search Algorithm Changes Throughout the Years In the dynamic realm of digital marketing, one thing is crystal clear: change is the only constant. Search algorithms are central to this dynamic landscape – the algorithms that power the engines to propel online visibility and success. These algorithms have undergone significant transformations over the years, reshaping […]
5 Common SEO Mistakes and How to Avoid Them
When it comes to building a successful website that attracts interested prospects and users seeking information about your products or services, Search Engine Optimization (SEO) is key. SEO is the process of optimizing a website to show up on the search engine’s first page of results. Ideally, when a user types a query into Google […]
Google Announces “Helpful Content” Update – What You Need To Know
On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]
Digital Marketing News Roundup – July 8, 2022
We’ve taken a little break from our Digital Marketing News Roundups this summer, but the work here at WrightIMC is anything but slow. Not only have we been busy doing great work for our clients, but we’ve also shared some great information with the digital marketing community in general … David Ogletree, our PPC Director, […]
Digital Marketing News Roundup – April 29, 2022
Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta … There has been a recent spate of spam emails sent to website owners with false Digital Millenium Copyright Act (DMCA) requests. The scammers […]
Digital Marketing News Roundup – April 22, 2022
There were some security-related announcements and news from Google on how they fight spam in search results in the past few days. Here are the highlights … A security flaw was discovered in the Elementor WordPress theme that could, under the right circumstances, allow a malicious user to take over a website. Elementor has issued […]
Digital Marketing News Roundup – April 8, 2022
The digital marketing news items that caught our attention during the week of April 4, 2022, were on a theme: Content Quality. Here are some highlights … John Mueller of Google answered a question about algorithms that ended up on a content quality note. The questioner asked whether Google had different algorithms for different types, […]
Digital Marketing News Roundup – April 1, 2022
Lots of things going on in the world of digital marketing of late. Here are some items that caught our attention during the week of March 28, 2022 … There was another miscue with a version of the Yoast SEO plugin. Rather than a security issue, this particular update was causing errors with the plugin […]
Digital Marketing News Roundup – March 25, 2022
One thing that is a constant in digital marketing is change, and there were some changes this week. Here are some items that caught our attention during the week of March 21, 2022 … This first item came out later in the day last Friday. Googler John Mueller was part of an online discussion during […]
Digital Marketing News Roundup – March 18, 2022
A lot is going on in the world, but we are still keeping tabs on happenings around digital marketing. Here are some items that caught our attention during the week of March 14, 2022 … There were 2 WordPress vulnerabilities announced this week. The WordPress security team discovered both. One was a cross-site scripting (XSS) […]
