Voice Search Optimization: The Future of SEO
Embracing Voice Search Optimization: Navigating the New Frontier in Digital Marketing Voice Search Optimization (VSO) is rapidly becoming a cornerstone in the realm of digital marketing. As our daily interactions with technology become more conversational, thanks to the proliferation of voice-activated devices, understanding and implementing VSO is no longer an advantage; it’s a necessity for […]
How We Keep Up With Search Engine Algorithm Changes
Navigating Search Algorithm Changes Throughout the Years In the dynamic realm of digital marketing, one thing is crystal clear: change is the only constant. Search algorithms are central to this dynamic landscape – the algorithms that power the engines to propel online visibility and success. These algorithms have undergone significant transformations over the years, reshaping […]
5 Common SEO Mistakes and How to Avoid Them
When it comes to building a successful website that attracts interested prospects and users seeking information about your products or services, Search Engine Optimization (SEO) is key. SEO is the process of optimizing a website to show up on the search engine’s first page of results. Ideally, when a user types a query into Google […]
Google Announces “Helpful Content” Update – What You Need To Know
On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]
Why A Website’s Folder Structure Is Important for SEO
Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let’s dig into this a bit. First off, you may be asking what we mean by “flat directory structure.” This means that content […]
WrightIMC Day at Digital Summit Detroit
Digital Summit Detroit was an in-person conference held at the TCF Center on September 15th and 16th. The TCF Center is located on Detroit’s waterfront. The large windows facing south offer some excellent views of the ships heading up and down the river as well as Windsor, Ontario, Canada just to the south. WrightIMC’s two […]
Boost Your Local SEO with Local Business Schema
So you have a local business and you’re looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way to boost your website in the search engine results pages is schema markup. Specifically for local businesses, Local Business Schema. What is Schema? Simply […]
7 Actionable Tips to Break Into Google’s Map Pack
If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as could be. Those were the days! Then in August 2015, Google updated their Search Engine Results Pages (SERPs) to […]
WrightIMC Represents at Digital Summit Detroit 2021
In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center. Elmer’s session is titled “Performing Consumer Research-Oriented Organic Search.” It will help those in attendance understand some of the […]
Your Website – Another Business Asset
What’s a business asset? Most of you reading this can answer that question immediately. If you own or manage a business and are asked, you can likely list off quite a few things that are assets of your business. Investopedia defines a business asset as … an item of value owned by a company. Business […]
