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Google Announces “Helpful Content” Update – What You Need To Know

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On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]

WrightIMC adds 25-year Digital Marketing Veteran David Ogletree as Director of Paid Search

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Digital marketing and paid search veteran David Ogletree has joined WrightIMC as Director of Paid Search. Ogletree will be responsible for ensuring the digital marketing success of WrightIMC’s many clients. His expertise in paid search and years of SEO, IT, and development experience providing successful digital marketing solutions will further strengthen WrightIMC’s already exemplary team. […]

Why A Website’s Folder Structure Is Important for SEO

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Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let’s dig into this a bit. First off, you may be asking what we mean by “flat directory structure.” This means that content […]

WrightIMC Day at Digital Summit Detroit

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Digital Summit Detroit was an in-person conference held at the TCF Center on September 15th and 16th. The TCF Center is located on Detroit’s waterfront. The large windows facing south offer some excellent views of the ships heading up and down the river as well as Windsor, Ontario, Canada just to the south. WrightIMC’s two […]

Boost Your Local SEO with Local Business Schema

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So you have a local business and you’re looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way to boost your website in the search engine results pages is schema markup. Specifically for local businesses, Local Business Schema. What is Schema? Simply […]

7 Actionable Tips to Break Into Google’s Map Pack

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If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as could be.  Those were the days! Then in August 2015, Google updated their Search Engine Results Pages (SERPs) to […]

WrightIMC Represents at Digital Summit Detroit 2021

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In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center. Elmer’s session is titled “Performing Consumer Research-Oriented Organic Search.” It will help those in attendance understand some of the […]

Your Website – Another Business Asset

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What’s a business asset? Most of you reading this can answer that question immediately. If you own or manage a business and are asked, you can likely list off quite a few things that are assets of your business. Investopedia defines a business asset as … an item of value owned by a company. Business […]

Should You Disavow Links That Are Stealing Important Rankings With Syndicated Content?

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Article first appeared on Search Engine Journal: https://www.searchenginejournal.com/disavow-links-syndicated-content/391426/#close. What should you do when another site is outranking your site for your own content? Learn whether you should use the disavow tool and why. Canonicalization Over Disavow To answer the question specifically, I have to make a few assumptions. I’m assuming that the site in question […]

WrightIMC Adds 20-Year Search Engine Optimization and Digital Marketing Veteran Elmer Boutin as VP of Operations

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WrightIMC, a leading digital marketing and SEO agency, has hired 20+ year SEO veteran Elmer Boutin as new Vice President of Operations. DALLAS, TEXAS, UNITED STATES, June 10, 2021 /EINPresswire.com/ — Digital marketing and search engine optimization veteran Elmer Boutin has joined WrightIMC as Vice President of Operations. Boutin will be responsible for ensuring the success of […]