Digital Marketing News Roundup – December 13, 2018
A lot of digital marketing news has happened in the last few weeks, and we don’t want you to be left out in the cold. So we made a list of the top digital marketing news stories in digital marketing that occurred to help you thaw out a little bit. SEO Why Search Engine Land […]
Why Working with a Digital Marketing Agency Benefits Your Business
In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital age has created an entirely new problem-how do we have time to learn it all? New software and social platforms, tools […]
Be Secure..Or Else! – Google’s Chrome Forcing SSL Adoption
Imagine a potential client, customer, or subscriber attempting to sign up for your email list and receiving the following message, “This site is NOT SECURE.” Do you think they will readily share their private information with such a site? Beginning October 2017, this scenario will be reality for Google Chrome users. Google explained, “The new […]
People Buy What You Do, Not Why You Do It
I don’t know if marketers tell more lies to their clients … or themselves. I think the disingenuousness of modern marketing stems from a need to justify what it is. People need stuff to live, you make money from selling this stuff, and marketing gets people to buy your stuff. As long as humans have […]
6 Digital Marketing Trends to Watch in 2015
Digital Marketing trends continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up So, what’s in store […]
Why Aren’t You Using Call Tracking Already?
I believe that dynamic call tracking is one of the best resources a company can have if the company supports leads over the phone. It can help solve many problems, including provide proper attribution, and it saves companies far more than the minimal monthly fees. In full disclosure, I receive no rewards or benefits from, […]
Help A Reporter Spam? Is Google Targeting Help a Reporter Out(HARO) Links?
My friend Bill Hartzer has created quite a kerfuffle in the SEO industry over the last couple of days. For those of you that haven’t been keeping up, Bill has been working with a client after their site received a manual penalty from Google for unnatural links – for the non-SEOs among us, that means […]
CES Gadgets and the Future of Internet Marketing
Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, you’re […]
Results.Give.Knowledge – Five marketing changes in 2013 that taught us what to do in 2014
The results you get, both good and bad, give you the knowledge to better yourself in the future. This applies to both marketing and life in general. Usually, around this time of year, I’ll sit back, reflect on the year before, and talk about how great things were. For the past five years, I’ve talked […]
Digital Marketing News Roundup – November 29, 2013
It can be difficult to stay abreast of the latest news while you’re stuffing your belly full of turkey and pecan pie. That’s why we’ve once again made a list of all the top digital news articles and links to bring you up to speed. Take a look now at our Digital Marketing News Roundup! […]