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WrightIMC Day at Digital Summit Detroit

small conference discussion room

Digital Summit Detroit was an in-person conference held at the TCF Center on September 15th and 16th. The TCF Center is located on Detroit’s waterfront. The large windows facing south offer some excellent views of the ships heading up and down the river as well as Windsor, Ontario, Canada just to the south. WrightIMC’s two […]

It’s A Wrap: Pubcon Florida 2021

conference audience from above

Pubcon Florida 2021 was held August 3-5, 2021, in sunny Miami, Florida. The event was held at the Kovens Conference Center on the Florida International University Biscayne Bay Campus. A great deal of new and excellent information was shared by the speakers, including WrightIMC CEO Tony Wright and VP of Operations Elmer Boutin. 2 sessions […]

WrightIMC Represents at Digital Summit Detroit 2021

a large conference audience

In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center. Elmer’s session is titled “Performing Consumer Research-Oriented Organic Search.” It will help those in attendance understand some of the […]

Why Working with a Digital Marketing Agency Benefits Your Business

two coworkers creating a marketing plan

In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital age has created an entirely new problem-how do we have time to learn it all? New software and social platforms, tools […]

Help A Reporter Spam? Is Google Targeting Help a Reporter Out(HARO) Links?

hands typing on a laptop

My friend Bill Hartzer has created quite a kerfuffle in the SEO industry over the last couple of days. For those of you that haven’t been keeping up, Bill has been working with a client after their site received a manual penalty from Google for unnatural links – for the non-SEOs among us, that means […]

CES Gadgets and the Future of Internet Marketing

analytics on a laptop screen

Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, you’re […]

Digital Marketing Agencies – Today’s Non-Tangible KPIs

coworkers discussing kpis and goals

After a couple of decades, most of us understand that the online landscape is going to be ever-changing. Internally, businesses are beginning to appreciate the amount of ongoing effort it takes to maintain online visibility – and the power of good online marketing. Many businesses now understand that they need to be versed in terms such […]

Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs

marketing team meeting with marketing strategy on whiteboard

Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament, and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of us. […]

Interview with Affiliate Marketing Expert, Josh Ewin – ASE12

large crowd at conference pictured from above

While attending Affiliate Summit East 2012, I met Josh Ewin, the Director of Marketing for FortressITX. He’s been in the marketing industry since 1996 and has written for several industry magazines including Website Magazine and Ping!Zine. Since Josh is an expert in the affiliate marketing industry, I took the opportunity to ask him  You’re here […]

Do This Now: Online Marketing Words of Wisdom From Tony Wright

marketing team in a meeting

“It’s more than a plan, it’s a philosophy.” Entering the online marketing world is overwhelming. You may feel nauseous at first as if someone spun you around 10 times and then told you to walk straight. Thankfully it’s not an impossible task. Tony Wright, CEO of WrightIMC, has been there. After building a company from […]