Want to Insure Your Advertising? – WrightIMC Offers New Campaign Insurance Against Campaign Failure
Times are hard. The economy is uncertain. It’s come to our attention that people want security. Especially those in charge of advertising and marketing budgets. Minimizing the perception of risk seems to have become an essential job function for most major marketing departments. We want to make it easier. That’s why we are offering the […]
Did Matt Cutts Put out the Bat Signal? – Why WrightIMC won’t be “outing” anyone
WrightIMC will not be participating in the “outing” of SEOs or SEO agencies for violating Google’s terms of service. There a couple of exceptions. We will out those that practice negative SEO that affects our friends or clients. We will out agencies that violate the rules without warning their clients of the implications – and […]
Remembering Steve Jobs
The revolution he created could most likely be traced back to the 1984 Super Bowl. Computer giant IBM was comfortably in the lead mid-way through the 3rd quarter. But a plucky underdog was about to launch the ultimate trick play. Viewers were captivated by a 90-second commercial, telling them nothing other than that the game […]
A Proactive Crisis Communication Starter Kit (or) Why Nobody is Buying What We’re Selling
Do you know what your employees say in their off-time about the company? Do they know what they can and can’t say? If you answered no to either of those questions, and you’ve got more than 10 people in your organization, you need to stop reading this and call 469-277-8150 or fill out the form […]
WrightIMC Changes Name to Reflect Offerings
WrightIMC announced today that it is changing its name to better reflect the full-scope of services available from the firm. The firm’s new name will be WrightIMC. The name change – actually more an acronym definition change – highlights the firm’s evolution from an “interactive marketing consultancy” into a full-service “integrated marketing communications” agency. The […]
An Introduction: Tony Wright – Founder and CEO of WrightIMC
As we gain more clients, our own house projects slowly get moved to the back burner. At this point it’s safe to say our WrightIMC blog was completely bumped off the stove. While this certainly was a good “problem” when compared to the alternative, we do take our personal insight and ideas very seriously. WrightIMC […]
