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Google Announces “Helpful Content” Update – What You Need To Know

google in the app store

On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensure people see more original, helpful content written by people, for people, in search results.” While the full impact of this update won’t be known until it […]

Why A Website’s Folder Structure Is Important for SEO

code on screen of two desktops with glasses in the forefront

Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let’s dig into this a bit. First off, you may be asking what we mean by “flat directory structure.” This means that content […]

It’s A Wrap: Pubcon Florida 2021

conference audience from above

Pubcon Florida 2021 was held August 3-5, 2021, in sunny Miami, Florida. The event was held at the Kovens Conference Center on the Florida International University Biscayne Bay Campus. A great deal of new and excellent information was shared by the speakers, including WrightIMC CEO Tony Wright and VP of Operations Elmer Boutin. 2 sessions […]

WrightIMC Is Finalist in 3 Categories for 2021 US Search Awards

TheĀ 2021 US Search Awards shortlist is out, and WrightIMC shows its great work by being named as finalists in 3 separate categories. The US Search Awards is a highly competitive series of awards given annually to the best of the best in digital marketing. Being included in the shortlist shows that WrightIMC is among the […]

WrightIMC Represents at Digital Summit Detroit 2021

a large conference audience

In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center. Elmer’s session is titled “Performing Consumer Research-Oriented Organic Search.” It will help those in attendance understand some of the […]

WrightIMC Represents at Pubcon Florida 2021

person asking for crowd participation during a conference

For many of those in the digital marketing world, Pubcon is a “can’t miss” event. Now in its 20th year, Pubcon has grown from an informal gathering of like-minded search marketers to a large, multi-track event held 2-3 times annually. Two of the search engine optimization and online reputation management experts at WrightIMC will make […]