Blog
The WrightIMC blog has digital marketing news you need. Check out the latest from our team of experts.
Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs
Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament,
Interview with Affiliate Marketing Expert, Josh Ewin – ASE12
While attending Affiliate Summit East 2012, I met Josh Ewin, the Director of Marketing for FortressITX. He’s been in the marketing industry since 1996 and
5 Quick Tips on Enhancing Your Web Analytics
Many people may look at Web Analytics and think “Oh, so boring.” But it was a packed house at the DFWSEM’s August meeting. The truth
Social Media is Like Sex – ASE Live-Blog
Social media is a lot like sex. If you want a meaningful relationship out of it, you don’t ask for it before introducing yourself. If
The Elevator Pitch, Unique Selling Propositions, and Your Content
Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to
Online Marketing: More Than Just Banner Ads
Did you know that every second, 105 people look up the term “SEO” on Google? If this is true and if this number is growing,
Want to Insure Your Advertising? – WrightIMC Offers New Campaign Insurance Against Campaign Failure
Times are hard. The economy is uncertain. It’s come to our attention that people want security. Especially those in charge of advertising and marketing budgets.
Direct & Immediate Effects of Author Rank Part 2
This part two of our three of our series on Google’s Author Rank. To recap what we’ve already discussed: Author Rank is Google’s way of
Google Author Rank: Part 1, Measuring Influence
Google’s Author Rank is exactly what it sounds like: Google’s algorithmic rank of a particular author’s authority. Author Rank essentially enables online authors to become