Online Reputation Management
A Good Reputation is More Valuable than Gold
Is your business receiving unfavorable reviews on customer review sites? Or, perhaps an executive or the company itself was involved in a lawsuit, and even though it was dismissed or resolved in your favor, it’s appearing high in search engine results for your brand. Maybe a crisis has hit your company, and now negative information is occupying most of the top results in the search engines for your company’s name.
These are some of the online reputation management situations that WrightIMC experts can address quickly and skillfully. Our online reputation management services can help soften or prevent the negative impact on your company’s bottom line. We work to boost your online image by telling your side of the story as well as promoting positive stories that might otherwise go unnoticed. We believe every company and individual has a positive story to tell – whether they know it or not. Our specialists can identify and communicate your story through quality content that gains visibility online, and ultimately, trumps the negative information that is appearing in the search results.
Improving Customer Satisfaction
Satisfied, repeat customers are among the key ingredients for a successful business. A happy customer’s experience with your business is powerful but can be negated when unfavorable feedback from customers is posted on review sites that are frequented by prospective customers. Approximately 70 percent of global consumers trust messages they read on review sites, which means it’s critical to get satisfied customers to speak up on these platforms. With our expertise, we can encourage happy customers to communicate their positive experience with your company online.
Our Online Reputation Management Process
We believe in taking a holistic approach. Our strategy is two-fold: stem negative information from gaining visibility in the search engines and ensure the source of unfavorable information is addressed rapidly.
Many aspects of our online reputation management are proprietary because divulging certain tactics might make them less effective on the whole. However, as part of our strategy, our experts will do the following:
- Monitor your company’s online presence and track both favorable and unfavorable news and other types of content
- Craft and promote quality content that conveys your side of the story
- Perform an analysis of content about you or your company that is appearing online and determine appropriate tactics
- Create and execute creative link-building programs that boost positive results
- Develop a robust social media presence so your social profiles appear high in search returns for your name or brand name
Our team can also carry out tactics such as media relations to supplement the online reputation management program. We also recommend pre-planning where we can strategize before an issue becomes a full-blown crisis. In addition to online reputation management services, WrightIMC also specializes in Search Engine Optimization, Social Media Marketing, Pay-Per-Click Advertising, and more.
Why Choose WrightIMC?
WrightIMC is one of the premier online reputation management companies. Several of our executives have decades of traditional PR and crisis communications training and experience. Our founder and CEO, Tony Wright, speaks at several conferences, including Pubcon, each year about ORM. Collectively we have worked on online business reputation management programs with clients in a variety of industries, including oil and gas, airlines (including work with American Airlines during and after 9/11) and municipalities – plus we’ve done personal online reputation management for a number of individuals.