Digital Marketing News RoundupThe first full week of November is done, and your clocks have gone back an hour… unless you forgot and you have been an hour early for everything all week. While the rest of the world has been enjoying that extra hour of sleep, the digital marketing world never sleeps, so we have been keeping up with it. Here are some things you may have missed while you were in deep slumber.

Social

Twitter prices IPO at $26 a share by CBS News

“Late Wednesday, Twitter priced its shares at $26, as the social networking firm prepares to go public tomorrow morning in the splashiest initial share offering since Facebook’s May 2012 market debut.”

 Twitter Quietly Adds ZIP Code Targeting For US Advertisers by Matt McGee

“ZIP code targeting might be attractive to small/local businesses that don’t serve or sell across an entire metro area — a service provider in Seattle, for example, that only wants to reach Twitter users in a couple specific parts of the city.”

Facebook Drops The Thumb, Intros New “Like” & “Share” Buttons by Matt McGee

“Facebook has given the thumbs down to its three-year-old “Like” button, introducing a new version that replaces the “thumbs up” symbol with Facebook’s logo. A new, matching “Share” button was also introduced today.”


SEO

Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None by Barry Schwartz

“In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites.”


Tech

Internet Archive Burns Down, Data Survives by Colin Daileda

“Internet Archive, a non-profit digital library that archives websites and keeps electronic forms of cultural artifacts, lost one of its 30 scanning buildings to a fire at around 4 a.m. on the morning of Nov. 6, in San Francisco’s Richmond District.”

Anime Ass-Kicker Is the (Unofficial) Face of Internet Explorer 11 Why not bring Inori Aizawa to the U.S.? by David Gianatasio

“She is the futuristic, robot-fighting anime personification of Internet Explorer. And her name is Inori Aizawa. Designed by Collateral Damage Studios for an Asian anime event, Inori stars in a two-minute video of dystopian combat that’s garnered more than 1.3 million views in just two days.”


Analytics

New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times by Amy Gesenhues

“Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited pages on a website.”