Digital Marketing News Roundup – February 4, 2022

Digital Roundup - A collection of images.A lot happened in the digital marketing world during the week of January 31, 2022, including some updates from Google, another WordPress plugin security problem, and an interesting reputation management challenge …

The NIST website run by the US Government shared information about potential security problems with the Essential Addons for Elementor WordPress plugin. This announcement prompts us to remind everyone to keep their website software updated.

Googler John Mueller shared some troubleshooting tips on FAQ content and some reasons why that type of content may not appear in search results. Some reasons are technical, but there could also be a challenge with the content itself.

If you’re using Gmail for work or personal use, some changes are coming your way. You can start previewing the changes soon, and they will become mandatory sometime toward the end of Q2 of this year. The design is intended to make it easier to use various Google apps by incorporating them closely into the new design.

Online fashion retailer, Fashion Nova, agreed to pay a $4.2 million fine to the FTC after being accused of blocking negative reviews from being posted on their website. According to the FTC complaint, Fashion Nova used a 3rd party review monitoring service that automatically posted 4- and 5-star reviews while holding more negative reviews in a queue for approval. Monitoring and responding to reviews is a vital part of an online reputation management program and needs to be set up to help the brand and not let the brand run afoul of laws meant to protect consumers. WrightIMC has expertise in this area, so give us a shout if you need help setting up your reputation management plan.

Speaking of reviews – Google shared some very interesting information about how it manages reviews on Google Maps. In the post, they detail how human moderators work with machine learning algorithms to find and remove fraudulent reviews. There are also helpful instructions for businesses to report bogus reviews for moderation.