6 Digital Marketing Trends to Watch in 2015
Digital Marketing trends continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up So, what’s in store […]
7 New Features That Prove Facebook is Serious about Increasing Engagement
For those of us who are never far from their personal, company or client Facebook pages, we often notice updates right away. On the other hand, it’s pretty easy to miss new features or changes when they come fast and furious. Over the past several months, Facebook has rolled out mini-updates on the user and […]
The Death of the Anonymous Internet: A Eulogy
Far back in time in, a city not so far away, a Bulletin Board System (BBS) came online. It was the first of its kind, developed by Ward Christensen and Randy Suess. The first means of electronic communication over phone lines by a computer connected 250,000+ users before it went offline. These systems allowed computer […]
Facebook is announcing a new Search Engine RIGHT NOW!
When the CEO of any company uses ALL CAPS in a subject line – it’s usually a good idea to pay attention. There is no shortage of opinions and reactions to the news from online marketers around the world. But while some people took a couple of hours to formulate their thoughts, our team followed […]
From Around the Bullpen: WIMC’s Response to Facebook’s Pay to Reach Terms
Basically, Facebook wants brands to make you pay to receive the love from your fans who already, well, like you. So when TechCrunch rolled out its guest post from Robin Grant over at We Are Social last Friday we launched into a company-wide discussion on what the hell is going on. Take a look at our responses. […]
Social Media is Like Sex – ASE Live-Blog
Social media is a lot like sex. If you want a meaningful relationship out of it, you don’t ask for it before introducing yourself. If you want more than a one night stand, you have to work for it if. If you want it on a regular basis, you have to put in the time […]
We Didn’t Start the Fire!
When it comes to crazy people there is no question, like Bigfoot, designer snuggies and Channing Tatum’s sex tape, they’re out there. We just hope that we never find them (well, maybe with the exception of the last one). For every social media professional it’s the outreach conundrum: To increase your klout you have to […]
What Hockey, My Mother and Bird Crap Have to do with Social Media
I love brands – large and small. And, I love to see how marketers portray brand names in the marketplace – including their gaffs and successes. Like most people, I expect big brands to have the best presentations and marketing ploys. Why? Because those companies typically have massive budgets and powerhouse marketing teams and agencies. […]
What Can We Learn from Colleges Athletics’ Use of Social Media for Recruiting and Marketing?
Businesses like ours, and the clients we help, are intent on finding the best use of social media tools to win customers and ultimately drive sales. But our dirty little secret is that the average Joe and Jane still think of social media as a way to stalk people and keep up with their friends. […]
Top 10 Facebook Tips: For Building Brand Marketing and Engaging Content
Facebook is important, it’s huge. We get it. But are we only fooling ourselves? Facebook marketing requires a strategy to reach out to people that matter to your brand the most. You know your business best, a consultant can only take you so far. So whether you keep your social media strategy in-house or outsource […]
