Unlocking the Full Potential of Your Digital Strategy: The Power of Multivariate Conversion Tracking
Adopting advanced tools like multivariate conversion tracking remains a pivotal strategy for maximizing return on investment (ROI) within digital marketing. Multivariate conversion tracking is a great tool to understand your audience better and achieve a better ROI, especially when leveraged through powerful platforms like Google Analytics 4 (GA4). For businesses looking to refine their digital […]
Why Agencies NEED Admin Access in Google Analytics
How it Starts You’ve just landed the client. You’re setting up all the tracking. Both parties are excited to get started, and suddenly the client tells you, “I’m sorry, but we can’t grant Google Analytics Admin Access to your company.” Most of us have been in this scenario, and it can be rather disheartening. There […]
Google Analytics: How to Export All Keywords to CSV File
If you’re using Google Analytics, it is likely that you already understand the power of knowing the keywords that brought visitors to your site. Keyword research is a powerful tool, and getting all of your keywords into a CSV file for easy reading is critical. The new version of Google Analytics that is currently in beta […]