WrightIMC, a Dallas Digital Marketing Firm's Logo

How to Link Google AdWords & Analytics to Get More Data (With Screenshots)

analytics of ppc campaign

For search engine marketers (SEMs), data is king. More data represents a better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a daily basis, but very few use […]

Spend Google’s Money: Google AdWords Grants

woman on desktop computer

Becoming an expert at Google AdWords can reap massive dividends. Companies in every industry, of every size, have used Google’s PPC program to boost both site traffic and site sales. Yet, many companies remain on the fence, willing to learn but not willing to potentially waste money with poor ads. However, if you work with […]