What Hockey, My Mother and Bird Crap Have to do with Social Media
I love brands – large and small. And, I love to see how marketers portray brand names in the marketplace – including their gaffs and successes. Like most people, I expect big brands to have the best presentations and marketing ploys. Why? Because those companies typically have massive budgets and powerhouse marketing teams and agencies. […]
What Can We Learn from Colleges Athletics’ Use of Social Media for Recruiting and Marketing?
Businesses like ours, and the clients we help, are intent on finding the best use of social media tools to win customers and ultimately drive sales. But our dirty little secret is that the average Joe and Jane still think of social media as a way to stalk people and keep up with their friends. […]
Top 10 Facebook Tips: For Building Brand Marketing and Engaging Content
Facebook is important, it’s huge. We get it. But are we only fooling ourselves? Facebook marketing requires a strategy to reach out to people that matter to your brand the most. You know your business best, a consultant can only take you so far. So whether you keep your social media strategy in-house or outsource […]
Smart Business is a Social Business
SMC Dallas convenes once again for another monthly meeting, this time inviting Michael Brito of Edelman Digital. As Senior Vice President of Social Business Planning, he leads the digital team in a series of efforts to guide, grow, and drive new business as well as maintaining strong relationships with existing clients. In addition to his […]
Google+ at One Week Old
Today is my seventh day using Google+. That’s not bragging – I didn’t get an invite until two days after it launched. The horror! Seriously, I’m the guy who vowed to abstain from Facebook in perpetuity because of its bad privacy policy and terms of service, as well as the inability to keep my various […]
Ford Chronicles: Weren’t You Hanging On My Wall?
Luke Phillips’, Social Media Evolution: Or How I Traveled America Using Ford’s Credit Card blog series about his’ Ford journey ends with meeting a legend. If you missed the first parts of the journey, follow the links and we’ll be waiting for you when you get back! Part 1 Part 2 Part 3 Over the hill and … […]
Ponds that Aren’t Ponds and Other Rodeos
Social Media Intern Luke Phillips has given us the behind the scenes look at his Ford sponsored trip to Minnesota of all the happenings that were left on the cutting room floor. Today we’re bringing your Part 3 of the 4 Part series. If you missed them, the trailer can be viewed here, and the […]
Still Using Fords Credit Card
The second part of a four part series, Luke Phillips continues with his chronicles of the Ford adventure. Here is Part One if you’ve missed it. From Snow to Snow: The night before we were set to begin filming, St. Louis was dumped with five inches of snow. The snow allowed us to see the crew, Californians, […]
The Social Media Evolution: Or How I Traveled America Using Ford’s Credit Card
Our blog is intended to keep a pulse on all things interactive marketing. Fortuitously for us, in March, our social media intern Luke Phillips had his concept for a Ford Explorer roadtrip chosen through a Ford Facebook contest. His reward was having the road trip filmed as part of a series of webisodes produced […]
What is the Social Media Graveyard?
Social media is seen by many as a fool-proof method for growing your business. A company facing stagnant growth will look at Facebook as a money tree sapling. Where this notion has come from, well, I’m not exactly sure. Social network sites are littered with abandoned company profiles like they’re excess meat in the Oregon Trail computer game. […]
