Measuring Social Media ROI with Google Analytics
Approaching a social media plan is akin to driving up to the Las Vegas Strip – lots of glamour, tons of opportunities, all the flashy lights. And, most business people believe social media is a money pit – like Vegas. Sure, you have a lot of fun spending it, but there’s always less in your […]
We Review Lucky Orange: A CRO Tool We Love
This blog post was written by Joe Denton and Jenneva Vargas. There are a number of tools available that track conversion rates, bounce rates, and other conversion rate optimization (CRO) metrics – but Lucky Orange stands out from the others. What makes this tool great is its depth of data combined with the immediacy of […]
More Than Just Calculators: TI Defines Its Community
When you think of Texas Instruments the first thing that probably comes to mind is the brick styled TI-83 (or 80’s series) calculators that cost too much and are probably somewhere lost in the matrix. Well not necessarily for me. Texas Instruments has been a central part of my life and incidentally helped me through […]
This is Not a Humble-Brag, This is Just a Brag
In the next couple of weeks, blogs worldwide will be rife with posts recounting the year that was 2011. You’ll see the top 10 lists, recollections of world events, and recaps of personal achievements. You’ll also see goals for the new year – bright, shiny and full of hope. It’s a great time for all […]
The Best Shopping Cart Software is the One that Fits Your Particular Needs
Whether you are a seasoned offline merchant who wants to expand your business online or you are completely new to eCommerce, you’ll need to figure out which shopping cart solution to choose. Many people will Google shopping cart reviews or interact with online eCommerce communities to find the best service. Of course, there are many opinions about […]