Digital Marketing News Roundup – October 18, 2013
With all the changes taking place in the digital marketing industry, it can be difficult to keep up with all the latest news. But once again, we have sifted through the clutter of article and blog posts to bring you the best of the bunch. Be sure to check back each week to read our […]
Analytics Reporting: The 3 Pet-Peeves
At the end of every month, WrightIMC goes through its own personal Groundhog Day (the Bill Murray kind), or what we call “reporting week.” Sometimes the interns and coordinators thumb wrestle for the more interesting clients while refusing to take responsibility for the tougher ones. With band-aided thumbs, we all hunker down for the better […]
The Rollout of Google Partners: What it Means for the Industry
On October 2, Google launched its brand new program, Google Partners, in an effort to weed out marketing agencies not truly committed to their clients and correlate all highly-qualified companies to highly-qualified leads. In addition, Google has remade the AdWords platform in an attempt to bring several products under one overarching umbrella and rolled out […]
Digital Marketing News Roundup – September 27, 2013
Hey, this week has been crazy. Sometimes you miss stuff. Missing stuff is bad – real bad. Don’t worry, bro, WrightIMC has you covered. We’ve compiled some news items that have happened in digital marketing through the week that you may have missed, with quotes from them just in case you want the cliff notes. So without further […]
Google In-Depth Articles: Think Like A Reporter
Shortly after Google announced its In-Depth Articles feature, a SearchEngineWatch.com reader expressed his frustration about it in a comment. It was clear he wasn’t a fan of this algorithm update that intends to help users find relevant, in-depth content in Google’s main search results. In his online comment, he posed a question that piqued my […]
Digital Marketing News Roundup – September 20, 2013
It has been another busy week in the digital marketing industry. Here is our list of links to the most important digital marketing news and articles posted over the past week. We welcome any comments you may have, and if you think we’ve missed some important new this week, be sure to let us know. […]
How Residents of DFW Find Local Businesses Online [Whitepaper]
This blog post is based on a survey of the residents of Dallas/Fort Worth to definitively discern how they find a local business, view local business websites, and what in particular they are looking for. We asked 100 residents of the DFW Metroplex to take an online survey about their local searching habits, giving us […]
The SEO Community needs to start acting like Third Graders
This year, my oldest son entered third grade. This is strange for me because I remember third grade vividly. I remember my teacher’s name, what the room looked like, and I can name everyone that was in my class. In fact, I still keep up with many of them on Facebook. I remember third […]
Kia, Opentable & Abacus – There is such a thing as a free dinner.
All too frequently, I see the execution of a marketing idea that makes me jealous. First, let me say that if you ever see “Tony Wright” and “event marketing” in the same sentence – know that someone is doing all the work and I’m sitting around drinking scotch somewhere. I HATE event marketing. But, I’m […]
StarCraft Taught Me Everything I Need To Know About SEO
One of my passions, which I think is shared by a lot of people in the SEM industry, is gaming. Specifically real-time strategy games, like StarCraft and Command & Conquer. Many people may not realize it when playing their favorite strategy game, but there are a lot of skills you can pick up subconsciously and […]
