Google Author Rank: Part 1, Measuring Influence
Google’s Author Rank is exactly what it sounds like: Google’s algorithmic rank of a particular author’s authority. Author Rank essentially enables online authors to become more visible, and at the same time, use their identity as a factor for ranking pages and sites. The Panda update pushed out by Google acts as a site quality […]
What Does Google AuthorRank Mean for SEO’ers?
We’re Going Back to High School – Where Your Reputation Matters Yep, Google has yet another update and it certainly won’t be the last. Google AuthorRank is sure to make a huge impact on how we and our clients rank in the SERPs. AuthorRank and SEO It’s Google’s job to point out the most relevant […]
SEO – The Lord of the Rings Edition
Search Engine Optimization still seems to be a mystery to most people – even web-savvy people – even though we’re 15-ish years into it. In my short time in the field, I’ve come up with 2 SEO analogies that I believe can give a better perspective on SEO for newbs. 1. The Wizard Analogy Gandalf […]
Why You Should Follow Google Guidelines Even If It Means Lower Rankings (Initially)
As a business owner, you might have noticed that Google has been coming up with new updates to its algorithm more and more frequently. Those updates are implemented to cut down on spam and reduce manipulative techniques that have, for years, been used to rank high in Google’s SERPs. If you’ve been keeping up with […]
The Rebecca Black Dilemma: Which Blog Can I Take?
Google loves to make our jobs harder. First Panda and now Penguin, both have made gaining links an almost perilous endeavor. Many of the most popular tools to gauge the effectiveness and growth of SEO metrics have yet to catch up to Google’s increased pace of changes. We now live and work in a world […]
92 Searches That Trigger Search Plus Your World
update: these are searches that trigger search for logged out users that show the SPYW highlight box on the right hand side. Google+ users logged in will see shared content from their circles on Google+ in the SERPs for longtail terms but not the highlight box. It’s been a little over a month since Google […]
We Review Lucky Orange: A CRO Tool We Love
This blog post was written by Joe Denton and Jenneva Vargas. There are a number of tools available that track conversion rates, bounce rates, and other conversion rate optimization (CRO) metrics – but Lucky Orange stands out from the others. What makes this tool great is its depth of data combined with the immediacy of […]
Google’s ‘Search Plus Your World’ + Your Website
Earlier this week Google announced a major update for logged in users that they dubbed “Search Plus Your World”. SEO’s and Social Media Marketers almost immediately reacted negatively to the news viewing it as an aggressive push for Google’s own social media network. Protesters claimed it is destructive to the current social websites enjoyed by hundreds of […]
The Video SEO Connection With William Leake and Scott Polk
2011 Video SEO and Other Online Promotional Strategies for YouTube and Beyond By: William Leake (@marketing_bill) Apogee Results How are online videos found? Did you know? – 44% of people discover videos randomly in random search? Universal Search: Dominated by Video – 38% of users who searched Google were served video I universal search engine results […]
Are You On the SEO Diet?
Are you “Fit to be Found?” Joe Laratro, President of Tandem Interactive wants to make sure. He has developed what he calls as the SEO Diet. And let’s just say, at first glance it can have you sweating. SEO is a long term process. There are some aspects that can be fixed but overall it’s […]