Using On-Page Research for Content Strategy
Whether you’re building a new site or optimizing an existing one, you should be aware of what your competitors are doing in terms of their websites’ content strategy and optimization. Why? Because you are competing with them for the same visitors. In the new era of OC/DC, it’s all about content strategy, and how we […]
Help A Reporter Spam? Is Google Targeting Help a Reporter Out(HARO) Links?
My friend Bill Hartzer has created quite a kerfuffle in the SEO industry over the last couple of days. For those of you that haven’t been keeping up, Bill has been working with a client after their site received a manual penalty from Google for unnatural links – for the non-SEOs among us, that means […]
Sh#t My Offshore SEO ‘Guru’ Says
Our CEO, Tony Wright, recently wrote an article titled “Cheap SEO Costs Too Much.” I’ve written similar sentiments before on other sites and in the Future of SEO, where I noted that Internet marketing is only going to get more expensive as companies have to divest themselves of cheap link-building tactics and get back to […]
Google Updates Part 3: Hummingbird Update
Welcome to our wrap up regarding Google’s menagerie of animal-themed updates. During the past couple of weeks, we’ve dug through the most important and impactful Google algorithm updates, Panda and Penguin. To recap, Google designed the Panda update to analyze a website’s content and backlink profiles, and then punish any who did not produce high-quality, […]
Google Updates Pt. 2: Getting to Know the Penguin Algorithm
In our last Google Updates article, “Understanding Panda,” we discussed the Google Panda algorithm update and how it affects websites today. The Panda algorithm seeks out low-quality content on your website and de-values the whole site. If Panda goes after the front end of a website, then the newer, meaner algorithm update, Penguin, goes after […]
Google Updates Pt. 1: Understanding Panda
The Ins and Outs of Surviving and Thriving After You’re Hit Since the early 2000s, Google has been updating and changing its algorithm to better suit their customers’ needs … as well as laugh manically in the background as website owners watched their traffic burst into a ball of flames. Or, so we believe. From […]
The Future of SEO: “It’s Complicated,” SEO Trends for 2014
I was at an eCommerce meetup this past week with some former colleagues, some of their clients, and some industry neophytes and vendors. As the night wore on, eventually the topic of conversation turned from the various aspects of building the stores and cataloging products, to how to drive more traffic and market the stores. […]
Analytics Reporting: The 3 Pet-Peeves
At the end of every month, WrightIMC goes through its own personal Groundhog Day (the Bill Murray kind), or what we call “reporting week.” Sometimes the interns and coordinators thumb wrestle for the more interesting clients while refusing to take responsibility for the tougher ones. With band-aided thumbs, we all hunker down for the better […]
StarCraft Taught Me Everything I Need To Know About SEO
One of my passions, which I think is shared by a lot of people in the SEM industry, is gaming. Specifically real-time strategy games, like StarCraft and Command & Conquer. Many people may not realize it when playing their favorite strategy game, but there are a lot of skills you can pick up subconsciously and […]
Top 3 “SEO” Red Flags
If You See These Warning Signs, RUN! Working in digital marketing, we come across a lot of, frankly, dishonest information in our routine research and client work. Today we’re going to look at some of the most common snake oil pitches that we see, and we’ll discuss why they’re a bad idea. Once you’ve avoided […]