From Frustration to Conversion: Why Upgrading Your Chat Software is a Must in the AI Era
Have you ever clicked a chat button on a website only to regret it immediately? The rise of artificial intelligence has dramatically shifted customer expectations for website chat experiences. Today’s prospects expect immediate, accurate, and personalized responses—a far cry from the basic chatbots of years past. If your chat software isn’t keeping up, you risk […]
Multi-Variate Attribution: Busting Marketing Myths, One Click at a Time
In today’s digital marketing battlefield, multi-variate attribution isn’t just another tool in your stack—it’s your secret weapon for turning clicks into conversions. Let’s cut through the noise and understand why your current approach to attribution probably isn’t cutting it. The Problem: Your Attribution Model Is Outdated Let’s not sugarcoat it. If you still rely on […]
WrightIMC Stands with WP Engine: Our Commitment to the Best Solutions for Our Clients
At WrightIMC, we have always placed our clients’ needs at the forefront of everything we do. Over the past decade, we’ve partnered with WP Engine because they have consistently delivered industry-leading hosting solutions explicitly tailored to WordPress sites. Their dedication to security, speed, and top-tier support has allowed us to confidently focus on providing exceptional […]
The Invaluable Asset of Experience in SEO
Embracing Experience: The Unmatched Value of SEO Expertise In the crazy, always-changing world search engine optimization (SEO) landscape, experience stands as a towering beacon, guiding strategies and decisions with a seasoned understanding. At WrightIMC, we’ve seen firsthand the profound impact that years of SEO practice can have on the effectiveness of digital marketing efforts. This […]
The Pros and Cons of Proprietary Software for Your Organization’s Website
Choosing the right software for your organization’s website is a pivotal decision with lasting impacts on your online effectiveness and operational agility. While proprietary software can offer custom solutions, it’s crucial to consider its advantages and disadvantages. Our experience at WrightIMC suggests that most organizations do not need proprietary website software. Here’s an in-depth look […]
WrightIMC Awarded as One of the Most-Reviewed PPC Agencies in Dallas by The Manifest
Dallas, TX – In a recent accolade that underscores the prowess and dedication of WrightIMC in digital marketing, The Manifest has officially recognized WrightIMC as one of Dallas’s most-reviewed pay-per-click (PPC) agencies. This distinction highlights WrightIMC’s commitment to delivering exceptional digital marketing services and its prowess in leveraging PPC strategies to drive remarkable client outcomes. […]
Unlocking the Full Potential of Your Digital Strategy: The Power of Multivariate Conversion Tracking
Adopting advanced tools like multivariate conversion tracking remains a pivotal strategy for maximizing return on investment (ROI) within digital marketing. Multivariate conversion tracking is a great tool to understand your audience better and achieve a better ROI, especially when leveraged through powerful platforms like Google Analytics 4 (GA4). For businesses looking to refine their digital […]
How We Keep Up With Search Engine Algorithm Changes
Navigating Search Algorithm Changes Throughout the Years In the dynamic realm of digital marketing, one thing is crystal clear: change is the only constant. Search algorithms are central to this dynamic landscape – the algorithms that power the engines to propel online visibility and success. These algorithms have undergone significant transformations over the years, reshaping […]
Being Transparent With SEO Strategies and Tactics
At WrightIMC, we will always be transparent with our SEO strategies and tactics. We don’t believe there are above-board, white hat SEO trade secrets. Disclaimer: We don’t reveal client trade secrets or details that we are asked to keep to ourselves – especially. The SEO strategies and tactics we employ as SEO professionals are an […]
PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong
In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer. In the recent cases, it was the public relations – or corporate communications – team that […]
